The content still has to satisfy search intent and be of high quality
Posted: Sun Jan 19, 2025 3:50 am
Today's competitive climate, where information is easily accessible, this type of credibility can change the way your content is perceived by people and search engines. You wouldn't earn that credibility in search results without putting in place the framework that tells search engines who your star writer is. Following the tips and tactics that demonstrate a high level of EEAT can increase your visibility in search. Does that mean that the EEAT is a direct ranking factor? I don't think anyone can say for sure... But if you follow the EEA principles and do everything you can to make your page incredibly useful to users, isn’t that what Google wants to show in its search results? What exactly is a YMYL website? YMYL is an acronym for Your Money Your Life. While it may look like a scary ransom note, it is not. YMYL content refers to sites and web pages with content that potentially has a high risk of harming a person (or having a major impact on their life).
This type of content is usually found on sites that cover: News Health or medical information Finance Groups and people Purchasing Information The short list above is by no means exhaustive of the types of content that can be considered YMYL. There are other inclusions to be made, as there are many instances where content can fall into this singapore company email list category. Below is a thematic table of examples of how these topics might fall into the different inclusion areas of the Search Quality Evaluator Guideline : YMYL topic chart.png How does YMYL affect SEO strategy? When it comes to Your Money Your Life, Google wants to show the most reliable and credible content on the first page of search results. It's basically what everyone wants to see, too. If you were to search for medical advice on Google, would you rather read a website written by a doctor or an affiliate marketer? The truth is, when you have the best content, you have one of the biggest pieces of the puzzle to achieving high rankings. In most cases, writing SEO content to rank is the easy part.
The hardest aspect of YMYL SEO is proving that your content is the best. The answer: Use tactics that signal your content is credible, authoritative, and trustworthy. In order to rank YMYL content, there is a specific framework that must be in place to get results. According to Google itself, YMYL content is subject to increased scrutiny for quality and credibility. Google on YMYL SEL.png Google wants to know: "How do I know your content contains the best, most accurate, and up-to-date information?" Even though we don't know Google's exact algorithm, we do know that it looks for the highest quality content that is backed by facts and trusted by many.
This type of content is usually found on sites that cover: News Health or medical information Finance Groups and people Purchasing Information The short list above is by no means exhaustive of the types of content that can be considered YMYL. There are other inclusions to be made, as there are many instances where content can fall into this singapore company email list category. Below is a thematic table of examples of how these topics might fall into the different inclusion areas of the Search Quality Evaluator Guideline : YMYL topic chart.png How does YMYL affect SEO strategy? When it comes to Your Money Your Life, Google wants to show the most reliable and credible content on the first page of search results. It's basically what everyone wants to see, too. If you were to search for medical advice on Google, would you rather read a website written by a doctor or an affiliate marketer? The truth is, when you have the best content, you have one of the biggest pieces of the puzzle to achieving high rankings. In most cases, writing SEO content to rank is the easy part.
The hardest aspect of YMYL SEO is proving that your content is the best. The answer: Use tactics that signal your content is credible, authoritative, and trustworthy. In order to rank YMYL content, there is a specific framework that must be in place to get results. According to Google itself, YMYL content is subject to increased scrutiny for quality and credibility. Google on YMYL SEL.png Google wants to know: "How do I know your content contains the best, most accurate, and up-to-date information?" Even though we don't know Google's exact algorithm, we do know that it looks for the highest quality content that is backed by facts and trusted by many.