Strengthens the trust of your customers and promotes
Posted: Sun Jan 19, 2025 3:42 am
SMS campaigns are as simple as sending an email. This is a good reason to take the plunge. 3) Considerable results By opting for sending SMS, your commitment is very real. Choosing to switch from an email campaign to an SMS campaign allows you to reduce your carbon emissions by almost 5 tons for every 100,000 messages sent. 4) No compromise on efficiency and performance SMS has a 95% opening rate within 3 minutes of receipt. In order to remain efficient in sending your campaigns, define your target in advance. This prevents you from losing performance with mass sending.
In the case of sending marketing SMS, remember to check your contact base in advance with the HLR query 5) An improvement of its brand image Your customers are increasingly sensitive to the ethical and economic colombia phone number data values of your company. By adopting a responsible communication approach you show your commitment to society and the environment, which their loyalty. 6) An ecological and economical medium SMS is an ecological and economical medium if you do not exceed 160 characters per message. Indeed, when your SMS contains more than 160 characters, it will count as two messages and will therefore be twice as expensive and more polluting.
Even if SMS remains one of the most ecological means of communicating, certain criteria must still be taken into account to prevent its CO2 weight from tripling. According to an analysis by Greenpeace, the information technology sector accounts for about 7% of global electricity consumption. Therefore, it is crucial to be aware of the impact of our digital activities and adopt responsible practices to reduce digital pollution. 2- Comparison of CO2 emissions by communication medium According to the analysis of researcher Mike Berners-Lee, researcher at Lancaster University and author of the book “How bad are bananas? the carbon footprint of everything”.
Here is the comparison of CO2 emissions by communication medium: 1-Emails According to the analysis, email is the most polluting channel. The carbon emissions of an email vary depending on its content: from 0.3g of CO2 for spam to 4g for a classic email and up to 50g of CO1 for an email containing a photo or an attachment. According to the ADEME report , the impact of sending an email depends on the weight of the attachments, the storage time on a server and the number of recipients.
In the case of sending marketing SMS, remember to check your contact base in advance with the HLR query 5) An improvement of its brand image Your customers are increasingly sensitive to the ethical and economic colombia phone number data values of your company. By adopting a responsible communication approach you show your commitment to society and the environment, which their loyalty. 6) An ecological and economical medium SMS is an ecological and economical medium if you do not exceed 160 characters per message. Indeed, when your SMS contains more than 160 characters, it will count as two messages and will therefore be twice as expensive and more polluting.
Even if SMS remains one of the most ecological means of communicating, certain criteria must still be taken into account to prevent its CO2 weight from tripling. According to an analysis by Greenpeace, the information technology sector accounts for about 7% of global electricity consumption. Therefore, it is crucial to be aware of the impact of our digital activities and adopt responsible practices to reduce digital pollution. 2- Comparison of CO2 emissions by communication medium According to the analysis of researcher Mike Berners-Lee, researcher at Lancaster University and author of the book “How bad are bananas? the carbon footprint of everything”.
Here is the comparison of CO2 emissions by communication medium: 1-Emails According to the analysis, email is the most polluting channel. The carbon emissions of an email vary depending on its content: from 0.3g of CO2 for spam to 4g for a classic email and up to 50g of CO1 for an email containing a photo or an attachment. According to the ADEME report , the impact of sending an email depends on the weight of the attachments, the storage time on a server and the number of recipients.