Based on the analysis of the persona, it is possible to employ

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Mental triggers and other techniques that will encourage the development of a long-lasting relationship between customer and brand. Here, it is valid to note that you do not need to stick to just one buyer persona. This is a very common concern, as many companies deal with completely different markets and audiences within their business activities.


It’s not a problem. Your company can build a few extra personas, as long as, of course, it maintains chinese singapore b2c cell phone number data its identity and manages to develop effective strategies for each one of them. Still not convinced of buyer personas’ importance? So, let’s look at some numbers. Read on! 8 buyer persona statistics that prove its importance The integration of buyer personas into marketing strategies is by no means a novelty.


In the beginning, this feature represented a real competitive advantage for any company that used them. Today, it is more than a benefit: it is a must. It is no wonder that about 44% of B2B marketers already use this resource, and 86% say they intend to use it in the near future. With this kind of strategy already widespread in different markets and industries, it is possible to access several studies that highlight its importance.