The unicorn, the pumpkin spice, and the many other seasonal

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Flavors go on and on. Of course, the most tuned-in of customers will also whisper about the “secret” menu that every Starbucks maintains. It’s not just flavors, though. They impress because of their sustainability. They have a story that talks about The Starbucks Difference, embracing ethical sourcing from the very beginning. Starbucks also embraces a unique blending and roasting process.


And they care about the communities that they thrive in, which means that people will chinese overseas british phone number list continue to wait in line for Starbucks. In a world where so many people want to support local, Starbucks continues to grow because of their narrative — and because they continue to follow the trends to give consumers what they want the most. The Benefits of Looking Beyond Revenue When you can prove your worth as a company, your customers sustain you no matter what happens.


Real and true customers have fierce brand loyalty. While there may be a fiduciary duty to your shareholders to produce a profit, you have to care about more than just sales. Care about your employees, your customers, and the planet. There are growth strategies that allow you to focus on revenue along with sustainability. The Ansoff Matrix is used to help plan growth strategies. It doesn’t focus solely on marketing efforts to boost revenue.