6 Best Customer Engagement Software Tools

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The customer engagement software market is crowded. Start with these fan favorites to find what's right for you.
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"Attract!"

Captain Jean-Luc Picard's oft-heard command applies to more than just the crew of the USS Enterprise. Companies need to engage their customers. So grab a cup of tea (Earl Grey, hot) from the nearest replicator while we set a course for customer engagement, warp six.

Customer engagement is about improving communication and interaction with customers, making them more personalized, dynamic and contextually relevant.

Customer engagement solutions range widely as many ways telemarketing usages companies interact with their customers, including through customer relationship management (CRM), customer service , customer feedback , digital marketing , customer success and live chat software. What ties these seemingly disparate tools together?

Customer engagement solutions shape interactions based on individual customer behavior, feelings, or preferences.

To make your job easier, we analyzed nearly 1,600 customer engagement software reviews published on Platforms over the past two years to find some of the best tools designed to improve customer engagement.

Here are six of the best customer engagement tools to help you—as Captain Picard would say, "Make it so!"

Products are listed in descending order of rating (highest to lowest) based on overall average ratings over the past two years. You can learn more about our methodology here .

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ChurnZero

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6 Most Popular Customer Engagement Tools

1. ChurnZero: For software companies tracking customer success.
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Overall Rating: 4.8 / 5
Usability Rating: 4.4 / 5
Value for Money Rating: 4.7 / 5
ChurnZero is more of a niche product designed for software companies that want to better understand how customers use their product. In addition to tracking user behavior and satisfaction, ChurnZero offers tools to automate and personalize customer interactions at touchpoints throughout the customer journey.

What users like
What do users want?
Real-time alerts and notifications
Highly customizable segmentation
Ease of use
Ways to Overcome the Initial Steep Learning Curve
More reliable email functionality