How do you make the phygital experience a reality?
Posted: Sun Jan 19, 2025 3:18 am
Phygital focuses on three things: immediacy, interaction, and immersion. Let's break them down:
Immediacy : It's about making things happen at a precise moment.
Immersion : the user is part of the experience.
Interaction : generating communication, necessary to activate that list of israel consumer email more physical and sentimental part.
To achieve this, it is essential that in the physical space there is a technology that acts as a facilitator for immediacy or immersion; and that, conversely, the digital part includes the interaction that the medium itself lacks by nature.
Online and offline e-commerce
These three conditions, applied to the phygital experience , make the consumer feel more connected to the brand, generate trust, strengthen empathy and improve the experience.
To see this clearly, here are two real-world examples:
Immediacy : It's about making things happen at a precise moment.
Immersion : the user is part of the experience.
Interaction : generating communication, necessary to activate that list of israel consumer email more physical and sentimental part.
To achieve this, it is essential that in the physical space there is a technology that acts as a facilitator for immediacy or immersion; and that, conversely, the digital part includes the interaction that the medium itself lacks by nature.
Online and offline e-commerce
These three conditions, applied to the phygital experience , make the consumer feel more connected to the brand, generate trust, strengthen empathy and improve the experience.
To see this clearly, here are two real-world examples: