How do you make the phygital experience a reality?

[nurmohammadhasan0]

Phygital focuses on three things: immediacy, interaction, and immersion. Let's break them down:

Immediacy : It's about making things happen at a precise moment.

Immersion : the user is part of the experience.

Interaction : generating communication, necessary to activate that list of israel consumer email more physical and sentimental part.

To achieve this, it is essential that in the physical space there is a technology that acts as a facilitator for immediacy or immersion; and that, conversely, the digital part includes the interaction that the medium itself lacks by nature.
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These three conditions, applied to the phygital experience , make the consumer feel more connected to the brand, generate trust, strengthen empathy and improve the experience.

To see this clearly, here are two real-world examples: