It can no longer be the Alpha and Omega of your marketing strategy!
Posted: Sat Jan 18, 2025 8:52 am
First of all, it is difficult to quantify the ROI (return on investment) linked to Outbound marketing , even if it is generally considered to have a low yield . In addition, more and more Internet users use techniques that block online ads, which makes them ineffective. Finally, advertisements in the press or on billboards require colossal budgets to make a place for themselves in the increasingly dense media hubbub.
Conversely, inbound marketing has long been seen as tricky to implement, and greece phone number library particularly time-consuming . However, with the emergence of specialized players – agencies and websites, in particular – it is now possible to easily benefit from the advantages provided by inbound marketing.
Thus, according to the CRM Daily website:
Companies that initiate an Inbound marketing approach see their conversion rate multiplied by 30 (!) compared to traditional mailing campaigns .
On this subject, Inbound marketing has the advantage of being easier to track in terms of return on investment. In addition, it allows you to engage your customers in a real relationship of trust with the company.
Inbound marketing is sometimes nicknamed “permission marketing”, as opposed to “interruption marketing”, because the former involves generating interest from the consumer, while Outbound marketing involves interrupting them to present products/services/content that may not interest them.
Conversely, inbound marketing has long been seen as tricky to implement, and greece phone number library particularly time-consuming . However, with the emergence of specialized players – agencies and websites, in particular – it is now possible to easily benefit from the advantages provided by inbound marketing.
Thus, according to the CRM Daily website:
Companies that initiate an Inbound marketing approach see their conversion rate multiplied by 30 (!) compared to traditional mailing campaigns .
On this subject, Inbound marketing has the advantage of being easier to track in terms of return on investment. In addition, it allows you to engage your customers in a real relationship of trust with the company.
Inbound marketing is sometimes nicknamed “permission marketing”, as opposed to “interruption marketing”, because the former involves generating interest from the consumer, while Outbound marketing involves interrupting them to present products/services/content that may not interest them.