25 rules to follow for good communication on social media
Posted: Sat Jan 18, 2025 8:20 am
Facebook, Twitter, Linkedin... Since their appearance and meteoric rise in popularity among Internet users, social networks have gradually become the preferred medium for companies to communicate on the Internet.
They have become an essential part of any communication strategy, but you have to know how to use them wisely to exploit the full potential of these tools. Here are our 25 tips for communicating effectively on social media.
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On the agenda:
Why communicate on social media?
And how?
Rule 1: Define your goals
Rule 2: Qualify your audience
Rule 3: Identify your priority social networks
Rule 4: Take inventory of your resources
Rule 5: Define your editorial line for each network
Rule 6: Plan your publishing schedule
Rule 7: Use a tool to schedule your posts
Rule 8: Stay up to date
Rule 9: Take care of your professional pages
Rule 10: Develop your network
Rule 11: Vary your content
Rule 12: Quality over quantity
Rule 13: Involve your community
Rule 14: Respond to your fans/subscribers
Rule 15: Thank your community
Rule 16: Share your shares with your partners
Rule 17: Encourage your employees
Rule 18: Measure your actions
Rule 19: Be patient
Conclusion: mistakes to avoid
Mistake 1: Jumping in without a strategy
Mistake 2: Positioning yourself on all social networks
Mistake 3: Minimizing the necessary investment
Mistake 4: Taking an overly commercial approach
5: Not controlling the impact of your actions
Mistake 6: Manually managing and animating social media
Why communicate on social media?
In 2017, there were 45.7 million active social media users in France. 70% of them are online for 1.5 hours a day.
Source: Médiamétrie
The figures speak for themselves: they are everywhere, there is no escape! Getting started on social networks is no longer an option, and, like traditional media, they represent an important lever for promoting your company, your products or your services, establishing links with your current and potential customers and relying on the viral nature of the dissemination of content .
Because of the enthusiasm they generate among Internet users, they offer considerable advantages:
They have become an essential part of any communication strategy, but you have to know how to use them wisely to exploit the full potential of these tools. Here are our 25 tips for communicating effectively on social media.
VISIT THE WEBSITE
Manage reservations, payments and italy whatsapp shopping data communication for SMEs
Learn more about SimplyBook.me
See all Social Media Management software
On the agenda:
Why communicate on social media?
And how?
Rule 1: Define your goals
Rule 2: Qualify your audience
Rule 3: Identify your priority social networks
Rule 4: Take inventory of your resources
Rule 5: Define your editorial line for each network
Rule 6: Plan your publishing schedule
Rule 7: Use a tool to schedule your posts
Rule 8: Stay up to date
Rule 9: Take care of your professional pages
Rule 10: Develop your network
Rule 11: Vary your content
Rule 12: Quality over quantity
Rule 13: Involve your community
Rule 14: Respond to your fans/subscribers
Rule 15: Thank your community
Rule 16: Share your shares with your partners
Rule 17: Encourage your employees
Rule 18: Measure your actions
Rule 19: Be patient
Conclusion: mistakes to avoid
Mistake 1: Jumping in without a strategy
Mistake 2: Positioning yourself on all social networks
Mistake 3: Minimizing the necessary investment
Mistake 4: Taking an overly commercial approach
5: Not controlling the impact of your actions
Mistake 6: Manually managing and animating social media
Why communicate on social media?
In 2017, there were 45.7 million active social media users in France. 70% of them are online for 1.5 hours a day.
Source: Médiamétrie
The figures speak for themselves: they are everywhere, there is no escape! Getting started on social networks is no longer an option, and, like traditional media, they represent an important lever for promoting your company, your products or your services, establishing links with your current and potential customers and relying on the viral nature of the dissemination of content .
Because of the enthusiasm they generate among Internet users, they offer considerable advantages: