Microcopy is a fundamental part of marketing and helps improve results in different areas
Posted: Sat Jan 18, 2025 8:13 am
Microcopy According to WAM Experts
To confirm this idea, we asked the opinion of several professionals who make up the WAM team
Branding - Ricardo Vilardi, Creative Manager:
branding microcopy
Microcopies are a good strategy to approach the user/customer/person. They make the difference between addressing users in a cold and impersonal way or instead in a more personal way, with a more natural and human language. A aruba email list simple change from a "More information" button to another with "Tell me more about...", can already generate a different effect.
In any case, microcopies become important in contexts where the decision-making process is the main phase and we pay more attention to details. This is the best time to create trust and invite to continue the action, reassuring the user during the execution and building a closer relationship with him at the end of the experience.
Furthermore, microcopy created with the aim of strengthening the weight of a brand is very effective as a branding operation . We must keep in mind that everything is moving towards excessive personalization and copy is one of the main protagonists of this change. With the support of algorithms, machine learning and artificial intelligence, we will soon find ourselves working with a language adapted to each user".
To confirm this idea, we asked the opinion of several professionals who make up the WAM team
Branding - Ricardo Vilardi, Creative Manager:
branding microcopy
Microcopies are a good strategy to approach the user/customer/person. They make the difference between addressing users in a cold and impersonal way or instead in a more personal way, with a more natural and human language. A aruba email list simple change from a "More information" button to another with "Tell me more about...", can already generate a different effect.
In any case, microcopies become important in contexts where the decision-making process is the main phase and we pay more attention to details. This is the best time to create trust and invite to continue the action, reassuring the user during the execution and building a closer relationship with him at the end of the experience.
Furthermore, microcopy created with the aim of strengthening the weight of a brand is very effective as a branding operation . We must keep in mind that everything is moving towards excessive personalization and copy is one of the main protagonists of this change. With the support of algorithms, machine learning and artificial intelligence, we will soon find ourselves working with a language adapted to each user".