Alexandra Oveshkova: custom cakes and pastry master classes

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Alexandra Oveshkova, an experienced pastry chef of modern desserts, who has created a huge number of custom-made cakes, host of live master classes in cities across Russia and Europe (more than 500 students), author of articles and recipes in culinary magazines, holder of certificates from world-famous pastry chefs, director and founder of the Torta Vkus studio and the CakePro online pastry school , a popular blogger with more than 100 thousand subscribers on Instagram, a charming and sweet girl – is visiting the Geobusiness project .

The interview with Alexandra Oveshkova is a great example of how an entrepreneur grows, moves and builds her business on the way to her dream. Her story is about persistent, progressive steps towards the future purchase vnpay user data she wants for herself. We saw a simple but sincere dream, on the way to which you have to think rationally, make risky decisions and be ready to sacrifice something. The conversation with Alexandra took place before her move from Barnaul to Sochi.

Start of activity and positioning
- Alexandra, good afternoon. If we observe your activities from the outside and your pages on social networks, then you are engaged in the creation of cakes to order and conduct master classes, you have a personal brand "Alexandra Oveshkova" and there are pages of the studio "Torta Vkus". Please clarify what exactly you do and how you position yourself?

- First of all, I am a creative person doing what I love. Making cakes is my hobby, which gradually grew into a business.

I have a main page where I post my work . I also have a page called "Torta Vkus", which is designed for security, as pages are often hacked. I have a lot of subscribers, so the second page acts as a duplicate. And, of course, I have a completely personal, closed page on Instagram, where my personal photos are and only people I know.