TikTok challenge, joining the TikTok stratosphere

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It’s a great move for the company to grow its brand awareness. With over a billion active members, TikTok is a powerful platform. Coca-Cola also teamed up with Grammy-nominated musician “Khalid” to sing the challenge’s opening song when it debuted on TikTok. Additionally, Coca-Cola is open to working with Renegade Dance creator Jalaiah Harmon, a young woman.


Access to the alcoholic beverage sector Coca-Cola primarily serves the non-alcoholic beverage band phone number list industry, although it launched its first alcoholic beverage, “Chu-Hi,” in Japan in 2018. This market is currently experiencing slow growth. The company competes fiercely in all of the non-alcoholic beverage segments it already has a presence in. There is limited room for Coca-Cola to rapidly expand its beverage business. A new and growing opportunity for the company is to enter the alcoholic beverage sector.


Tequila is one of the fastest growing segments of the alcohol industry. To reach $2. 7 billion, tequila sales increased by over 9% in 2017 alone. In 2021, the U.S. tequila market was valued at $8 billion. Coca-Cola may decide to enter the alcoholic beverage market to diversify its product lineup. The company could quickly boost sales and diversify its holdings by leveraging its expertise in making and selling beverages.