These are among the more specific

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Consequently, the cost per engagement ( CPE ), or the investment made in the influencer marketing activity , returns a higher return on investment. This value is quantified through the earned media value ( EMV ). metrics for measuring success in influencer marketing , but you can easily add specific measurements for social media marketing more generally. The research , which involved 773 business leaders in 14 countries, provides valuable insights into the mindset of global business decision makers towards AI-powered CRM.


The trends that emerged demonstrate that despite the self employed data rapid transformation of AI, there are some fundamental principles that companies must prioritize to drive growth . Before we dive into these key success factors and provide recommendations, it’s important to understand the current state of AI-powered CRM. Stay on top of global AI trends Salesforce commissioned Forrester Consulting to survey 773 global decision makers to find out how they’re successfully implementing AI-powered CRM—and what it means for you.


Discover the news Gaps in basic understanding of AI highlight that there is still room for growth The research reveals that organizations around the world are adopting AI in numerous CRM use cases. However, the journey is not without its challenges. The research reveals some critical gaps that could negatively impact the success of AI adoption in CRM. In particular, it is striking that, despite all respondents planning to adopt AI, only half of them were able to correctly define generative AI and predictive AI when looking at them side by side.