Corporate influencer strategies need a stable foundation

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How exactly this should be done in practice has not yet been finally clarified. However, some court decisions already provide indications as to how the presentation should be done and how influencers should behave.

Use employees as brand ambassadors
But it gets particularly exciting when employees talk about their work and iran telegram mobile phone number list promote their own company as corporate influencers. Employees become brand ambassadors for their employer.

Since this is still a relatively new topic, there are still far from clear regulations for everything. But it is likely to be like many other areas. A new topic area is developing - initially under the legal radar - then the area becomes established, there are initial judgments associated with a lot of uncertainty. Ultimately, however, rules are also being developed for the corporate influencer area and failure to comply will have corresponding consequences. In the area of ​​"normal" influencers, we are in the middle of a phase of uncertainty. In the area of ​​corporate influencers, the legal issues are also much more complex, as the concerns of employees and companies must be taken into account.

Corporate influencer programs offer enormous opportunities for companies
However, the opportunities offered by good corporate influencers are enormous for companies. Some companies have already introduced corporate influencer programs (CIPs). Such programs can replace large parts of traditional marketing. The special appeal of using corporate influencers is that a company can be much closer to its customers. A person can usually convey a message more credibly than a company. The messages can be transmitted on a very trusting level. For the company, however, the use of corporate influencers also means letting go and losing control over the messages. However, with cleverly developed CIPs, the disadvantages can be limited and the advantages clearly outweigh them.