Why and how to insert an internet link in an SMS?
Posted: Sat Jan 18, 2025 6:18 am
Today, 99.7% of the French population owns a mobile phone and almost 90% of French people have a smartphone capable of connecting to the Internet. Integrating a link into an SMS has several advantages. Have you ever thought about combining the power of SMS with the integration of a hyperlink in your marketing campaigns? This type of SMS, called Rich SMS, redirects your customers to the page of a website dedicated to your communication operation. Why include an internet link in an SMS? To begin with, integrating a link into your commercial or relational SMS campaign allows you to combine two major levers: – The power of a high reading rate: SMS is one of the most read means of communication with an average reading rate of over 95% .
A high click rate: an SMS campaign displays a click rate of around 36% , well above its cousin the email which displays an average click rate of just over 3%. The link by SMS is more than ten times more effective than the link algeria phone number data sent by email . Integrating a hyperlink into Rich SMS allows you to: Offer content to your recipients For each SMS campaign , you write a 160-character message: you therefore try to be as concise as possible. Your message must be catchy and cannot be very detailed. Inserting a link allows you to redirect to a web page whose content is related to the objective of your campaign. This will then allow you to respond directly to people who want to know more about your offer.
Beyond accessing more detailed or additional information, the hyperlink can also be used to: – Record registrations (subscription to a newsletter, download a white paper, etc.) – Transform this contact into a lead/commercial opportunity (request for a quote, request for an appointment, etc.) Measure visits linked to your SMS campaigns The links inserted in the SMS message of your campaign automatically integrate a tracker (transparent to the user). This will allow you to precisely track the clicks that will be generated by mobile users. This tool will therefore allow you to track, almost in real time, the click rate. And therefore to concretely measure the impact of your SMS campaign.
For example, you can set up two SMS campaigns that have two different commercial messages and send them simultaneously. By comparing the click rate for each message, you can then measure which one has the best impact on your customers. How to embed a link in an SMS? The SMS Partner platform offers you two options for integrating links into your Rich SMS. Solution 1: Short URL A short URL creation tool is available to you, free of charge, on the platform. This tool will allow you to transform the target URL address into a series of shorter characters. For example, foire-aux-questionsbecomes .
A high click rate: an SMS campaign displays a click rate of around 36% , well above its cousin the email which displays an average click rate of just over 3%. The link by SMS is more than ten times more effective than the link algeria phone number data sent by email . Integrating a hyperlink into Rich SMS allows you to: Offer content to your recipients For each SMS campaign , you write a 160-character message: you therefore try to be as concise as possible. Your message must be catchy and cannot be very detailed. Inserting a link allows you to redirect to a web page whose content is related to the objective of your campaign. This will then allow you to respond directly to people who want to know more about your offer.
Beyond accessing more detailed or additional information, the hyperlink can also be used to: – Record registrations (subscription to a newsletter, download a white paper, etc.) – Transform this contact into a lead/commercial opportunity (request for a quote, request for an appointment, etc.) Measure visits linked to your SMS campaigns The links inserted in the SMS message of your campaign automatically integrate a tracker (transparent to the user). This will allow you to precisely track the clicks that will be generated by mobile users. This tool will therefore allow you to track, almost in real time, the click rate. And therefore to concretely measure the impact of your SMS campaign.
For example, you can set up two SMS campaigns that have two different commercial messages and send them simultaneously. By comparing the click rate for each message, you can then measure which one has the best impact on your customers. How to embed a link in an SMS? The SMS Partner platform offers you two options for integrating links into your Rich SMS. Solution 1: Short URL A short URL creation tool is available to you, free of charge, on the platform. This tool will allow you to transform the target URL address into a series of shorter characters. For example, foire-aux-questionsbecomes .