Creatives that we use in our work:

[sohanuzzaman57]

Now from VK we receive applications worth up to 670 rubles, the average cost of a lead is 560 rubles, while maintaining their quality. This is significantly cheaper than from contextual advertising.

Conclusions.
This story demonstrates the need to use quizzes in poland phone number list the modern realities of digital marketing. How to use quizzes to consistently bring in high-quality leads at low prices throughout the year.

Adding a quiz to the main site will not be superfluous, with this you can significantly increase the number of leads at low cost. The combination of targeted advertising + quiz landing page brings cheaper leads than contextual advertising, but it is recommended to monitor the quality. Quizzes are a very flexible tool for changes and testing, for which you do not need a developer.

The project's story doesn't end there. What are the plans for the future:

Re-gathering the audience and creating additional new quizzes for individual audiences
Testing new audiences and creatives
A/B/C/D tests of different approaches in headlines
Analysis of new quiz funnels to find bottlenecks in the structure. It is likely that some questions will have to be abandoned and questionnaires simplified
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*belong to the Meta company, which is recognized as an extremist organization and banned in Russia.