You can take into account the following good practices
Posted: Sat Jan 18, 2025 6:10 am
you to deliver highly-suited content to each segment. This translates into higher open, click, and conversion rates.
#6 - Optimize email deliverability
Vicky Cano, Chef and Recipe Developer at Mealfan , says: "To ensure your emails reach the inboxes of your intended recipients, it's important to optimize email deliverability."
Sender reputation: Maintain a strong sender reputation by applying email marketing best practices, such as sending engaging and related content, obtaining explicit consent from subscribers, and promptly addressing unsubscribe requests. Keep an eye on your sender reputation and resolve any issues promptly.
Spam Filters: Avoid expected spam filter triggers by refraining from using excessive capitalization, spammy keywords, or misleading subject lines. Also, test your emails regularly for potential deliverability indonesia whatsapp mobile phone number list issues and make necessary adjustments.
Double Opt-In : Implement a double opt-in procedure, where subscribers confirm their email address after signing up. This will ensure that only engaged and interested audiences are added to your email list.
List hygiene: Periodically clean your email list by removing bounced or inactive addresses. It helps improve the deliverability of your emails and maintain a healthy subscriber list.
#7 - Track and analyze email performance
Tracking and analyzing email performance metrics is important to gauge the success of your campaigns and recognize areas for improvement. You can consider the following metrics to track:
Open Rate: Measures the proportion of recipients who open your emails. A low open rate may indicate issues with subject lines or sender reputation.
Click-through rate (CTR): Check the percentage of recipients who click on links in your emails. A higher CTR demonstrates engaging content and strong calls to action.
Conversion rate: Measures the proportion of recipients who take the expected action, such as purchasing or filling out a form. This metric is directly related to the effectiveness of your email campaigns.
Unsubscribe Rate: Monitor the percentage of subscribers who unsubscribe from your email list. A high unsubscribe rate may imply an unrelated or excessive email sending frequency.
#6 - Optimize email deliverability
Vicky Cano, Chef and Recipe Developer at Mealfan , says: "To ensure your emails reach the inboxes of your intended recipients, it's important to optimize email deliverability."
Sender reputation: Maintain a strong sender reputation by applying email marketing best practices, such as sending engaging and related content, obtaining explicit consent from subscribers, and promptly addressing unsubscribe requests. Keep an eye on your sender reputation and resolve any issues promptly.
Spam Filters: Avoid expected spam filter triggers by refraining from using excessive capitalization, spammy keywords, or misleading subject lines. Also, test your emails regularly for potential deliverability indonesia whatsapp mobile phone number list issues and make necessary adjustments.
Double Opt-In : Implement a double opt-in procedure, where subscribers confirm their email address after signing up. This will ensure that only engaged and interested audiences are added to your email list.
List hygiene: Periodically clean your email list by removing bounced or inactive addresses. It helps improve the deliverability of your emails and maintain a healthy subscriber list.
#7 - Track and analyze email performance
Tracking and analyzing email performance metrics is important to gauge the success of your campaigns and recognize areas for improvement. You can consider the following metrics to track:
Open Rate: Measures the proportion of recipients who open your emails. A low open rate may indicate issues with subject lines or sender reputation.
Click-through rate (CTR): Check the percentage of recipients who click on links in your emails. A higher CTR demonstrates engaging content and strong calls to action.
Conversion rate: Measures the proportion of recipients who take the expected action, such as purchasing or filling out a form. This metric is directly related to the effectiveness of your email campaigns.
Unsubscribe Rate: Monitor the percentage of subscribers who unsubscribe from your email list. A high unsubscribe rate may imply an unrelated or excessive email sending frequency.