What is the best Content Marketing strategy?
Posted: Wed Dec 04, 2024 7:50 am
Choosing the communication channel is one of the steps in a Content Marketing strategy. Merely illustrative photo: @ freepik
In e-commerce, a Content Marketing strategy refers to the creation and execution of a plan to promote products and brands through text, audio, video, images and data, across different online and offline communication channels .
Among the channels you can use to apply a Content Marketing strategy are, for example:
Online : e-commerce blog , social networks, video channel, webinars , live commerce , digital infographics, E-mail Marketing, podcasts , messaging apps and, in addition, even your online store's own sales pages;
Offline : programs on traditional radio and television channels, leaflets with product and price information, sound truck for regional advertising, production of indonesia telegram phone number list printed newspapers and magazines, and a book about the company's history.
These are just a few examples. You can focus on just one advertising channel or, if you prefer, on several. It’s up to you to understand the current situation of your company and, based on that, apply the best Content Marketing strategy. Find out more below!
BEST CONTENT MARKETING STRATEGY
For most businesses, the best Content Marketing strategy is to start with a single channel. Nowadays, the best channels are usually online . Therefore, it is recommended to start with an e-commerce blog or a video channel, for example.
Let's say you and your team are more into video production . In this case, it's a good idea to create a YouTube channel. But that's not all. You need to set a weekly quantity and the size of each video.
Another fundamental point, whether for a video channel or text production, is the production of guidelines. That is, the subjects around which your Content Marketing strategy will revolve. Guidelines should have three distinct segments based on the Sales Funnel , which are:
Top of Funnel : content aimed at attracting visitors to your channel;
Middle of the Funnel : content to convert visitors into leads (contacts);
Bottom of the Funnel : content to convert contacts into customers and promoters of your brand.
Right after creating the guidelines, you must produce the videos. To do this, you will need a good camera and, perhaps, some audiovisual equipment such as a microphone, tripods and lights. Oh, and don't forget the most important thing: a good presenter .
Remember, it’s important to post videos about your products frequently. Also, always ask viewers to subscribe to your channel, like and share, and buy from your store . There are many advantages to using a Content Marketing strategy like this. Check out some of them below!
ADVANTAGES OF CONTENT MARKETING FOR YOUR E-COMMERCE
Among the advantages of a good Content Marketing strategy for e-commerce we can mention, for example:
Increased traffic to your online store and visibility of your brand;
Establishing authority in your line of business;
Improved SEO and attracted qualified organic traffic ;
Strengthening bonds of trust with consumers;
Increased customer loyalty;
Improved consumer engagement with your brand and online store;
Chance to generate leads with Inbound Marketing and Marketing Automation.
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
These and other advantages culminate in the greatest advantage, which is the growth of sales and revenue for your e-commerce. Therefore, having a good Content Marketing strategy is extremely important. In the next topic, we will show you how you can implement this. Check it out!
HOW TO IMPLEMENT?
To implement a Content Marketing strategy in your e-commerce, turn to Agência e-Plus! Agência e-Plus has access to the best content creators and influencers in the market. In addition, it is certified on platforms such as RD Station , which is essential for automating the delivery of content to your contacts.
Click on “ TikTok Agência e-Plus ” and then press the “Follow” button to subscribe to our TikTok social media profile and receive our free content updates on e-commerce and Digital Marketing. Join other smart marketers who have already done it!
Learn more about the e-Plus Agency!
With over 10 years of experience, the e-Plus Agency has already developed over 400 major e-commerce and Digital Marketing projects for companies such as Wahl Clipper (Latam), Embelleze (Europe) and Gregory , for example, in Spain, Portugal, Ecuador, Argentina, Colombia, Argentina, Costa Rica, Brazil and other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now.
In e-commerce, a Content Marketing strategy refers to the creation and execution of a plan to promote products and brands through text, audio, video, images and data, across different online and offline communication channels .
Among the channels you can use to apply a Content Marketing strategy are, for example:
Online : e-commerce blog , social networks, video channel, webinars , live commerce , digital infographics, E-mail Marketing, podcasts , messaging apps and, in addition, even your online store's own sales pages;
Offline : programs on traditional radio and television channels, leaflets with product and price information, sound truck for regional advertising, production of indonesia telegram phone number list printed newspapers and magazines, and a book about the company's history.
These are just a few examples. You can focus on just one advertising channel or, if you prefer, on several. It’s up to you to understand the current situation of your company and, based on that, apply the best Content Marketing strategy. Find out more below!
BEST CONTENT MARKETING STRATEGY
For most businesses, the best Content Marketing strategy is to start with a single channel. Nowadays, the best channels are usually online . Therefore, it is recommended to start with an e-commerce blog or a video channel, for example.
Let's say you and your team are more into video production . In this case, it's a good idea to create a YouTube channel. But that's not all. You need to set a weekly quantity and the size of each video.
Another fundamental point, whether for a video channel or text production, is the production of guidelines. That is, the subjects around which your Content Marketing strategy will revolve. Guidelines should have three distinct segments based on the Sales Funnel , which are:
Top of Funnel : content aimed at attracting visitors to your channel;
Middle of the Funnel : content to convert visitors into leads (contacts);
Bottom of the Funnel : content to convert contacts into customers and promoters of your brand.
Right after creating the guidelines, you must produce the videos. To do this, you will need a good camera and, perhaps, some audiovisual equipment such as a microphone, tripods and lights. Oh, and don't forget the most important thing: a good presenter .
Remember, it’s important to post videos about your products frequently. Also, always ask viewers to subscribe to your channel, like and share, and buy from your store . There are many advantages to using a Content Marketing strategy like this. Check out some of them below!
ADVANTAGES OF CONTENT MARKETING FOR YOUR E-COMMERCE
Among the advantages of a good Content Marketing strategy for e-commerce we can mention, for example:
Increased traffic to your online store and visibility of your brand;
Establishing authority in your line of business;
Improved SEO and attracted qualified organic traffic ;
Strengthening bonds of trust with consumers;
Increased customer loyalty;
Improved consumer engagement with your brand and online store;
Chance to generate leads with Inbound Marketing and Marketing Automation.
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
These and other advantages culminate in the greatest advantage, which is the growth of sales and revenue for your e-commerce. Therefore, having a good Content Marketing strategy is extremely important. In the next topic, we will show you how you can implement this. Check it out!
HOW TO IMPLEMENT?
To implement a Content Marketing strategy in your e-commerce, turn to Agência e-Plus! Agência e-Plus has access to the best content creators and influencers in the market. In addition, it is certified on platforms such as RD Station , which is essential for automating the delivery of content to your contacts.
Click on “ TikTok Agência e-Plus ” and then press the “Follow” button to subscribe to our TikTok social media profile and receive our free content updates on e-commerce and Digital Marketing. Join other smart marketers who have already done it!
Learn more about the e-Plus Agency!
With over 10 years of experience, the e-Plus Agency has already developed over 400 major e-commerce and Digital Marketing projects for companies such as Wahl Clipper (Latam), Embelleze (Europe) and Gregory , for example, in Spain, Portugal, Ecuador, Argentina, Colombia, Argentina, Costa Rica, Brazil and other countries. You can also hire from anywhere in the world. To do so, click on the button below and start a conversation via messenger app with our team right now.