The first step to having a successful strategy is to define the most appropriate KPIs (Key Performance Indicators). It is from these key performance indicators that you will be able to extract the most relevant information for your business.
Please note that we are not just talking about knowing how to use metrics and monitor the performance of your initiatives. Absolute numbers say very little about the actual results achieved by the company. So keep in mind that metrics reports should be used to arrive at the most relevant KPIs for your business.
To make this decision, it will be necessary to take into account the objectives set for christmas island businesses directory the venture. And it is also important to understand what is behind each indicator! Measuring online results is an art that requires dedication and constant analysis. Check!
What are the most important KPIs?
Commitment
This is one of the most important KPIs for digital platforms, as it tells us the level of engagement that the brand can achieve with the public. This indicator is calculated by dividing the number of visits received by the volume of interaction.
So, if we evaluate the website's performance , we can measure our efficiency in engaging the user. If we manage to achieve a high reach, but still register low engagement, it is a sign that the page needs adjustments.
So, on social media, engagement is the main thermometer of results. There is no point in having a large number of followers if they do not react to your content. So, pay attention to this KPI.
Range
If you work in marketing, you know that reach is a relevant indicator not only for the digital environment. After all, it is by measuring this data that the company knows who received its message.
On digital platforms, we use more basic metrics to measure reach, such as those that indicate the volume of impressions, traffic, followers, fans or subscribers on a given page.
Remember that these measures must be analyzed within a given context. For example, having a large number of followers on a corporate blog is good, but as a commercial result, we must have a strategy to exploit the performance of this brand.
Directs
No matter what goals you set for your digital marketing strategy, everyone wants to achieve their goals . That is, to establish contact with a person who has already shown interest in that product or service.
In this case, in addition to being an indicator of the success of the action, we have information at hand that helps guide business initiatives on several fronts. Again: is it worth having a large number of fans on Facebook if the company finds that it cannot generate potential customers on that channel?
Customers
Customer volume is another indicator that every brand manager knows well. In the case of digital marketing, which has countless options to work with, it is essential to analyze this index to understand which alternatives have been most efficient in conversion.
Still in relation to this KPI, it must be taken into account that it is from it that the company can reach another essential measurement for marketing: the ROI (return on investment).
Each company will measure online results based on the diagnosis of the brand's situation. However, as you may have noticed, it is not possible to work without defining the appropriate KPIs for the business.