The first step to achieving the goal of increasing traffic to a website is to plan its structure and how we will use keywords within it.
If your website is already ready and you want to analyze how your current SEO works to check this structure, some tools can help you, such as RD Station and SEMRush , for example.
But if you are setting up a website, it is important to follow a few steps. So, we benin businesses director need to define the structure and take into account which keywords are important for the business.
This assessment will allow you to define some elements that will be essential for SEO. These elements would be:
URL;
Page title;
page headers.
This definition is very important, but we must avoid exaggeration. Therefore, including search terms on your website that may be out of context (even if they are part of your business universe) can be a shot in the foot.
Therefore, the above points should contain the essential terms. That is, those that really define your business, but that provide a great browsing experience for the user.
Meta tags, labels and meta descriptions
Towards meta tags These are commands within the website code that allow each page to be described to search engines.
To Tags Title tags are text descriptions that describe the content your page is associated with. They are the first elements that engines encounter.
Meta descriptions (or meta descriptions ) are texts of up to 160 characters that are used to describe your website. It is the text that appears on Google when we type a certain term. Here it is very important to use the essential keywords for your business.
SEO in posts and use of keywords
Thinking about the research done on your business, we need to make sure that some keywords are on your website. So Blog becomes fundamental, as you will work the text consistently within your business, strengthening the words that are important. In the post Why having a corporate blog is essential for business , we talked more about the importance of blogs.
To ensure that a text is properly written (avoiding inconsistencies and redundancies), try to work with variations of keywords and specific and relevant elements. Example: instead of working on the word Internet , work on Internet marketing.
There are other tools that help with keyword usage and SEO in posts, such as Planificador de palabras clave de Google and Yoast , for those using WordPress . In this case, search engine optimization will focus on evaluating the search volume of keywords.
Therefore, you should choose the ones that best fit the current situation of your business. The important thing here is to constantly evaluate these terms, since the Internet is constantly evolving and changing.
The importance of external links and content (Off Page SEO)
Google considers duplicate content (on more than one site) and using links to generate SEO as a practice contrary to relevance. This type of practice can ruin your search engine optimization. Just think about this: if your website is relevant and has its own content, why would it need any tricks to become relevant?
Increasing the speed with which your website appears in organic searches is a promise made by many companies that work with SEO. Traffic and cross-linking is an old tactic and Google views it negatively.
Content coming from outside is extremely important. One of the most well-known strategies is construcción de enlaces , which can help attract quality traffic to your blog.
Of course, working with quotes from other blogs and articles is a great tactic, but it is something we need to be very careful with. That is why there is nothing better than publishing great content so that it is cited and shared elsewhere. After all, content is gold!