Use “you” and “your” in your headlines to make the reader feel like you’re speaking directly to them. It makes your email more personal, and it lets readers know you’re in tune with their needs, desires and emotions.
7. Try trigger words
Use trigger words, such as what, why, how and when, to pique people’s curiosity and prompt them to keep reading your email:
What you need to do now to list your home in the spring
Why you need to change your LinkedIn headline … right now
How to make a perfect quiche
When is the right time to sell a stock?
8. Use numerals
Numerals work in headlines because they break up the monotony of text and tell readers exactly what to expect. Odd numbers, in particular, stand out to readers because they break the mold. You’ve probably seen a lot of “top 10” lists (including this one!), but how many “top 11” lists have you stumbled across? “Top 11” lists offer readers more tips, fun facts, ideas and shareholder database value. And who doesn’t want that?
300 ways to make $1,000 in 2018
7 surefire ways for catching striped bass this winter
5 rules for gaining muscles
3 things you can do today to get your business found online
9. Make every headline count
One bad headline can be the reason your email is sent to the trash folder, so approach the writing process with care. Spend some time thinking about your headlines. What are you trying to tell your readers? How can you draw them in to read the rest of your content and get them to perform the desired action? The key is to reward people for reading your body copy. With this in mind, you can start writing your headlines.
10. Measure headline effectiveness
Be sure to write several variations so that you can optimize your headlines through A/B testing. Trying out different combinations of headlines, as well as subject lines, calls to action and design elements, is an important part of developing a successful email campaign.
Copyblogger found that 80 percent of your visitors will read your headlines — but only 20 percent will go on to finish the rest. If they don’t like what they see, then they won’t read your email. Why let lackluster headlines keep you from engaging your customers? Follow these tips, and you’ll be writing catchy headlines that attract customers in no time.
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