You can find more details on how to do this here
Posted: Sun Jan 12, 2025 8:16 am
Conversion reporting
Conversions are the lifeblood of any business, and in many ways, they are the primary KPI of any SEO campaign.
Ultimately, we run SEO campaigns to increase website traffic and associated conversions, to generate leads or make sales – so those are the end goals. We need to report on conversions; otherwise, we’re only showing part of the picture.
And of course investments are made with a financial return in mind. You know what they say: rankings are vanity, conversions are health. It’s absolutely essential that your SEO reports clearly show these end goals.
Hopefully by this point you've had a conversation with your client or boss about which conversions matter: make sure you include them.
Do not group different types of conversions together
Don’t be tempted to group different conversions together to show “all conversions”; this doesn’t make sense and often frustrates those reading a report. If you take bookings on your site but also receive laos telegram data enquiry forms, your report should have two different sections.
The most efficient way to import conversions into your report is to do so from Google Analytics, importing either goal conversions or e-commerce transactions (or both, if necessary).
Other things you can include in an SEO report
In addition to reporting key metrics, we always recommend including a few summary slides in your SEO reports.
At a minimum, they should include:
Activities completed this month
What did you do this month? This is an opportunity to clearly demonstrate where the resources you were given were used.
Conversions are the lifeblood of any business, and in many ways, they are the primary KPI of any SEO campaign.
Ultimately, we run SEO campaigns to increase website traffic and associated conversions, to generate leads or make sales – so those are the end goals. We need to report on conversions; otherwise, we’re only showing part of the picture.
And of course investments are made with a financial return in mind. You know what they say: rankings are vanity, conversions are health. It’s absolutely essential that your SEO reports clearly show these end goals.
Hopefully by this point you've had a conversation with your client or boss about which conversions matter: make sure you include them.
Do not group different types of conversions together
Don’t be tempted to group different conversions together to show “all conversions”; this doesn’t make sense and often frustrates those reading a report. If you take bookings on your site but also receive laos telegram data enquiry forms, your report should have two different sections.
The most efficient way to import conversions into your report is to do so from Google Analytics, importing either goal conversions or e-commerce transactions (or both, if necessary).
Other things you can include in an SEO report
In addition to reporting key metrics, we always recommend including a few summary slides in your SEO reports.
At a minimum, they should include:
Activities completed this month
What did you do this month? This is an opportunity to clearly demonstrate where the resources you were given were used.