Regularly update members and subscribers
Posted: Sun Jan 12, 2025 4:13 am
Commit to sending at least one email per week. This is easy when each email contains a single message.
Send news about your organization, commentary on new legislation, updates on important fundraising initiatives, and even relevant tips your audience can use to contribute to your cause without donating. For example, an environmentally conscious nonprofit might tell subscribers how to reduce their carbon footprints at home.
Again, you don’t need long emails and fancy graphics to engage your audience. In many cases, a single paragraph will do.
The goal is to get in front of your audience regularly, so you’re top of mind when they’re ready to get involved or donate.
3. Show your impact
One of the most email marketing strategies for local nonprofits is to show subscribers how you’re making the world a better place. How are their contributions helping? What projects are you working on? Who, specifically, have you helped – and how?
Share stories that illustrate real, measurable impact. Did you save 100 dogs from the shelter? Has local lake water quality improved by 20%? Did you provide food, shelter, clothing, or books for 862 underprivileged children?
Many nonprofits use email to highlight the problem they’re trying to solve. There’s nothing wrong with that, but keep in mind people want to help. If you underscore how your efforts are solving the problem, you’ll notice a employment database direct correlation between your “big news” and a spike in new memberships and donations.
4. Need volunteers? Ask for limited help
Local nonprofits are understaffed and often rely on volunteers to do the good work. Unfortunately, volunteers can be hard to come by. Email can help, especially if you take the right approach.
A common mistake local nonprofits make is to simply ask for volunteers. The problem is the request is open-ended, and people might feel as though they’re being roped into a long-term commitment.
A better approach is to send emails that ask people to volunteer for specific, time-limited tasks.
For example, let’s say you’re hosting an annual fundraising event. If you ask for volunteers for the event, people might be worried they’ll be stuck there all day or that they’re going to be stuck doing something they don’t want to do.
On the other hand, if you say you need someone to man the door from noon to 1 p.m. or you need someone to bake four dozen cookies, you’re far more likely to get volunteers on board. They know which task they’re responsible for, that there is an end to the expectation, and they won’t be asked to do anything else.
Send an email that lists specific volunteer tasks and time slots, and you’ll get more volunteers than ever before.
Send news about your organization, commentary on new legislation, updates on important fundraising initiatives, and even relevant tips your audience can use to contribute to your cause without donating. For example, an environmentally conscious nonprofit might tell subscribers how to reduce their carbon footprints at home.
Again, you don’t need long emails and fancy graphics to engage your audience. In many cases, a single paragraph will do.
The goal is to get in front of your audience regularly, so you’re top of mind when they’re ready to get involved or donate.
3. Show your impact
One of the most email marketing strategies for local nonprofits is to show subscribers how you’re making the world a better place. How are their contributions helping? What projects are you working on? Who, specifically, have you helped – and how?
Share stories that illustrate real, measurable impact. Did you save 100 dogs from the shelter? Has local lake water quality improved by 20%? Did you provide food, shelter, clothing, or books for 862 underprivileged children?
Many nonprofits use email to highlight the problem they’re trying to solve. There’s nothing wrong with that, but keep in mind people want to help. If you underscore how your efforts are solving the problem, you’ll notice a employment database direct correlation between your “big news” and a spike in new memberships and donations.
4. Need volunteers? Ask for limited help
Local nonprofits are understaffed and often rely on volunteers to do the good work. Unfortunately, volunteers can be hard to come by. Email can help, especially if you take the right approach.
A common mistake local nonprofits make is to simply ask for volunteers. The problem is the request is open-ended, and people might feel as though they’re being roped into a long-term commitment.
A better approach is to send emails that ask people to volunteer for specific, time-limited tasks.
For example, let’s say you’re hosting an annual fundraising event. If you ask for volunteers for the event, people might be worried they’ll be stuck there all day or that they’re going to be stuck doing something they don’t want to do.
On the other hand, if you say you need someone to man the door from noon to 1 p.m. or you need someone to bake four dozen cookies, you’re far more likely to get volunteers on board. They know which task they’re responsible for, that there is an end to the expectation, and they won’t be asked to do anything else.
Send an email that lists specific volunteer tasks and time slots, and you’ll get more volunteers than ever before.