Price per account vs Price per user

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What to know when reading CRM system prices
Once you know the basic requirements that a CRM should include and the additional functions that are usually included in the more premium plans, it is time to take into account certain aspects when reading prices before deciding on a CRM. Let's see what these questions are.

How much does a CRM cost?

How much does a CRM cost: Price per account vs Price per user
So how much does a CRM cost these days? First of all, it 's essential to differentiate the price from what you might be charged per account or per user.

While there isn't that much difference between pricing per account and per user, for the team that will be using the software, whether it's sales, marketing, finance, inventory, or any area that has access to the platform, paying per user isn't as convenient, and paying per account can lower your rate as your business grows.

It will depend a lot on the expectations we bolivia telegram data have about the team that will use the platform . However, if it is always going to be used by the same few people because its growth rate will be slower, it does not make a difference whether we choose the price per account or per user.


Modular price
Some CRM tools offer modular pricing, which means separating the solution into different modules (e.g. marketing, sales, finance, inventory, etc.). The same system will then be pricing the separate cost of the sales package, the marketing package, and so on for all the modules included in the plan. This way, you can build a tailored plan that contains everything from basic functionalities to advanced features.

Traditionally, the most well-known software already implemented the modular approach, but this model stopped being replicated for several years, until now it is once again gaining currency in management tools such as monday.com and Hubspot, which have launched several specific products to be developed within the same platform.

More than a functionality in itself, modular pricing is a marketing strategy so that people can associate a particular module with specific needs , but this will not necessarily be what suits them.