How to Use SERP Data in Your SEO Strategy

[sharminakter]

Kevin Indig

Google is offering more and more SERP features to help searchers. Do you think you should try to land every SERP feature that your target keyword triggers?

Unfortunately, it's not that simple.

Getting a SERP feature doesn’t mean you ’ll get more traffic . Look at the featured snippet below, for example. No need to click, the answer is right there.

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The solution? Take a holistic approach when looking for new keyword ideas.

For example, you still choose keywords brazil telegram data based on intent, difficulty, and search volume. But now you can also factor in the SERP features triggered by those keywords and the data that comes from them to get a complete picture.

Without it, you might be targeting keywords that appear to attract search traffic, but actually don't.

It's easier to build a competitive SEO strategy when you know what brings the most traffic to your competitor.

Discover SERP features that could drive more traffic

with the Organic Search tool

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Imagine you are a digital marketer and your client is a food blogger looking to increase their web traffic. Let’s see how you could help your client by understanding their competitors’ strategy regarding SERP features.