GENERATION OF LEADS AND PURPOSE OF PROCESSING
Posted: Thu Jan 09, 2025 6:32 am
The purpose of data processing is an essential concept for generating leads legally. A lead is a business contact whose potential is proven. This contact is obtained via the personal information that the lead has decided to transmit to you. Once this contact has been obtained, you will simply need to study its potential further and get it to enter into a contract with you. Generally, this information is then listed in customer-prospect files.
The purpose of the lead, for its part, will concern the usefulness of your file. What will it be used for? The creation of a file may have the purpose of monitoring premises, customer management or even recruitment management…. As soon as you declare a file to the National Commission for Information Technology and Civil Liberties (CNIL), you will have to specify its purpose. Once this formality has been completed, it must be respected throughout the creation and use of your file. country email list
Can any information be collected? What is meant by "purpose", in legal terms, with regard to the lead?Paragraph 2 of Article 6 of the Data Protection Act of 1978 states that data must be collected “for specific, explicit and legitimate purposes” and will “not be further processed in a manner incompatible with these purposes”.
This means that before creating any file, you must define a clear and precise main objective.
The purpose of the lead, for its part, will concern the usefulness of your file. What will it be used for? The creation of a file may have the purpose of monitoring premises, customer management or even recruitment management…. As soon as you declare a file to the National Commission for Information Technology and Civil Liberties (CNIL), you will have to specify its purpose. Once this formality has been completed, it must be respected throughout the creation and use of your file. country email list
Can any information be collected? What is meant by "purpose", in legal terms, with regard to the lead?Paragraph 2 of Article 6 of the Data Protection Act of 1978 states that data must be collected “for specific, explicit and legitimate purposes” and will “not be further processed in a manner incompatible with these purposes”.
This means that before creating any file, you must define a clear and precise main objective.