INBOUND VS OUTBOUND: WHAT ARE THE DIFFERENCES?
Posted: Thu Jan 09, 2025 6:06 am
Outbound marketing involves generating leads by engaging with them directly, through different channels.
This term reflects the traditional form of marketing. That is, you will choose a market segment and send messages to your prospects to promote your products. phone number list
In this case, you can use different channels: emails, phone calls, advertising posters, etc. The goal is to highlight the benefits of your products to your prospects.
Although it is still used today, this form of marketing is often criticized. Indeed, advertisements are sometimes disruptive, invasive and intrusive. That said, telephone prospecting and emailing remain standards in lead generation and BtoB outbound marketing. These are safe bets with a very good return on investment.If you don't want to go hunting for your prospects, you can also try to bait them so that they come to you of their own accord. This is called inbound marketing. It is a method invented by the American company Hubspot.
Unlike the outbound strategy, inbound aims to highlight the know-how of your company. The goal is to arouse the customer's interest in your product. To attract them, content creation is essential. Content creation must be well targeted and optimized with relevant keywords and especially related to your business. Inbound marketing is a web marketing approach that meets the new demands of customers. According to Google, 74% of Internet users use the internet to purchase a product. Inbound is therefore intended to provide solutions to consumers' problems and your products and services are one of them.
This term reflects the traditional form of marketing. That is, you will choose a market segment and send messages to your prospects to promote your products. phone number list
In this case, you can use different channels: emails, phone calls, advertising posters, etc. The goal is to highlight the benefits of your products to your prospects.
Although it is still used today, this form of marketing is often criticized. Indeed, advertisements are sometimes disruptive, invasive and intrusive. That said, telephone prospecting and emailing remain standards in lead generation and BtoB outbound marketing. These are safe bets with a very good return on investment.If you don't want to go hunting for your prospects, you can also try to bait them so that they come to you of their own accord. This is called inbound marketing. It is a method invented by the American company Hubspot.
Unlike the outbound strategy, inbound aims to highlight the know-how of your company. The goal is to arouse the customer's interest in your product. To attract them, content creation is essential. Content creation must be well targeted and optimized with relevant keywords and especially related to your business. Inbound marketing is a web marketing approach that meets the new demands of customers. According to Google, 74% of Internet users use the internet to purchase a product. Inbound is therefore intended to provide solutions to consumers' problems and your products and services are one of them.