How Are Candidates Getting to Your Career Site?
Posted: Wed Jan 08, 2025 4:42 am
One of the most important metrics that Google Analytics provides is a breakdown of website traffic sources. You can see whether visitors came to your site via organic search (Google, Bing, Yahoo, etc.), direct to your site (entering in your URL, bookmarks, etc.), social media, or referral sources. This information helps marketers adjust their overall digital marketing strategy, and it can help recruiters in much the same way.
By knowing how candidates are getting to your career site (and how they are not!), you can adjust your strategy accordingly and try new methods to increase traffic from specific sources. For example, if you notice your organic search traffic is low, perhaps your career page isn’t search engine optimization (SEO) friendly. Making a few SEO updates to your site would then be in order. This information can help your team drive more traffic to your career site and get more applicants into the hiring process.
2) How Long do Candidates Stay on Your Career Site Pages and Do They Bounce?
Getting more candidates to your career page is important, but keeping them on your iceland whatsapp phone number website is even more valuable. If your career pages are bland and don’t have much information, then chances are high that your time on page will be low and the bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) will be high. Both can spell problems for your recruiting efforts.
Luckily, these metrics are tracked and reported by Google Analytics. By paying close attention to this data, recruiting leaders can take steps to improve onsite content that keeps visitors engaged and hopefully gets them to apply to a position!
3) Which Pages on Your Career Site Are Most Popular?
Great career sites have multiple pages with unique content on each. This allows companies to show off various aspects of their organization and hopefully entice potential candidates to apply. Knowing how each page of your career site is performing is incredibly important, and Google Analytics provides this information. In addition to the metrics listed above, recruiters and marketers can get tons of data that can help improve your career site.
By knowing how candidates are getting to your career site (and how they are not!), you can adjust your strategy accordingly and try new methods to increase traffic from specific sources. For example, if you notice your organic search traffic is low, perhaps your career page isn’t search engine optimization (SEO) friendly. Making a few SEO updates to your site would then be in order. This information can help your team drive more traffic to your career site and get more applicants into the hiring process.
2) How Long do Candidates Stay on Your Career Site Pages and Do They Bounce?
Getting more candidates to your career page is important, but keeping them on your iceland whatsapp phone number website is even more valuable. If your career pages are bland and don’t have much information, then chances are high that your time on page will be low and the bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) will be high. Both can spell problems for your recruiting efforts.
Luckily, these metrics are tracked and reported by Google Analytics. By paying close attention to this data, recruiting leaders can take steps to improve onsite content that keeps visitors engaged and hopefully gets them to apply to a position!
3) Which Pages on Your Career Site Are Most Popular?
Great career sites have multiple pages with unique content on each. This allows companies to show off various aspects of their organization and hopefully entice potential candidates to apply. Knowing how each page of your career site is performing is incredibly important, and Google Analytics provides this information. In addition to the metrics listed above, recruiters and marketers can get tons of data that can help improve your career site.