The marketing strategy has three main goals

[sharminakter]

Clarify your company’s buyer personas and core messages to them so that tactical marketing is more cost-effective and produces better results.
Once buyer personas are well defined, you can build a visual identity that speaks to them. The messages and visuals should work together to entice customers to spend more time with your brand.
Respond in the right way to the changing purchasing behavior of your customers and the digitalization of purchasing processes.
For example, you can now order bulk candy for a movie night directly to your door effortlessly via a mobile app, or you can send a message to a car dealer on WhatsApp and ask for clarifications regarding the choice of an electric car.
Strengthen your company's brand and thus create longer-term demand that is not tied to the marketing efforts of the day.
When your brand is so strong that it comes to mind even if you don't see your advertising, you have succeeded in creating committed customers and they attract similar people to your product.
A strong brand attracts the right kind of customers, which is a significant competitive advantage because competitors cannot copy this.

Continuous development of the visual identity malaysia phone data strengthens the results of the MRACE® model
Continuous development of the visual identity is also important. Measuring marketing results provides information on the effectiveness of campaigns, for example.

The angle of the visual direction can be tested, for example, with A/B testing , where the same message can be tested with different illustrations. Using this data, you can also make changes to the visual and test which look collects clicks most effectively.

At Finnish Digital Marketing, we use a dashboard where you can view the results separately for each phase of the MRACE® model. I strongly believe that when digital marketing is done together and the different areas discuss with each other – without forgetting visual design – the whole thing works best.

Would you like to strengthen your company's position in the competitive field? Should your value proposition be more clearly visible in your advertisements? Does your corporate identity speak to your dream customers? With the help of visual design, we can help your company achieve your goals. We would also be happy to tell you more about the MVG and MRACE® models and how they could support and enhance your company's journey towards your goals.

[gap]