Buyer personas guide marketing and thereby reach

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Download the guide to setting marketing goals.

Justifying marketing decisions with MRACE® Dashboard: how to make reporting results to management easier
The visual marketing dashboard gives you an overview of your marketing activities and their results at a glance.

Once all the groundwork has been done and marketing is implemented according to our model across different channels, the MRACE® Dashboard is a marketing decision-maker's dream tool for verifying the results we have achieved for you with our MVG-MRACE® model.

MRACE® Dashboard provides accurate information about the profitability of your various marketing channels and your entire online service, and the roles of different channels in your customer's fragmented purchasing process.

Marketing activities are visually displayed on a dashboard based on our tactical MRACE® model, which facilitates marketing management and decision-making, as well as reporting and budgeting. With the MRACE® Dashboard, you can guide both marketing and business development activities and base your decisions on data, not guesswork.

With MRACE® Dashboard you will be more successful in, among other things:
You identify and utilize the roles of marketing lithuania phone data channels in your customer's purchase journey.
Each marketing channel has its own role in the customer journey. With MRACE® Dashboard, you know which channels are delivering the best results at each stage of the journey, so you can focus on the channels that matter most to your customers.

You will be able to compare different digital marketing channels and spend your budget on the most profitable channels, while taking into account the role of the channel in the overall process and the goals set for it in the purchase path.
No more multiple separate PDF reports, just all the data in one place in an easy-to-understand format.
With MRACE® Dashboard, comparing results across different marketing channels becomes easier as you can find data from all channels in one place in a unified format. By comparing channel-specific results, you know exactly where to allocate your marketing budget in the future and you can justify your views and decisions to management in an easy and understandable way.