Pinterest advertising according to the MRACE® model

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This is a unique feature of Pinterest advertising, which means that content practically never expires on Pinterest!

Why is Pinterest advertising a great solution for your business?
Because Pinterest has not yet reached the same number of users as, for example, Meta-owned Facebook and Instagram, advertising on Pinterest is slightly cheaper.

Pinterest advertising is also exceptionally great because even a cold audience is often ready to buy. With Pinterest advertising, conversions can start as early as the Reach stage! When developing your company's marketing strategy, you should of course take every stage of the sales funnel into account, but Pinterest advertising is a great solution when you want to kuwait phone data ncrease your brand awareness, but at the same time use content to guide users towards conversions.

Let's look at Pinterest advertising next according to our MRACE® model . With our MRACE® model, we implement digital sales and marketing for our client companies, which we develop in a data-driven manner.

The MRACE® model consists of four different sales funnel stages, each of which is based on Measure. The four stages of the sales funnel are Reach, Act, Convert and Engage, of which Reach and Convert are the most significant for Pinterest advertising.

Measure – measure the right things correctly
Measurement and data-driven development are at the heart of everything we do. Defining the metrics you use on Pinterest depends on your business goals. We achieve our goals best when they are based on data that we can also use to develop and optimize our advertising.

Pinterest advertising is measured using a piece of code that you add to your website, the Pinterest tag. The tag allows you to measure the flow of visitors to your website and the actions they take. This is a prerequisite for optimizing and developing advertising, as well as measuring the effectiveness of campaigns. Other measurable actions include, for example, microconversions and conversions performed on your website.