Use Gmail Ads to Target Competitor Consumers
Posted: Tue Jan 07, 2025 6:31 am
Anyone who registers for your summit is clearly paying attention to the topic of their selection. As such, they will be huge leads for your business. Events like this may take more time to systematize, but produce hundreds of leads from a single event. Without a doubt, it is much easier to put in order than physical events. Plus, with virtual conferencing tools like Zoom available today and create an event.
Here’s another tip for generating a lot of leads at the expense of your competitors. Gmail ads are influential tools to deliver directly to your target audience. No audience is more valuable to a SaaS startup than your competitors’ croatia number data consumers. You can target your AdWords campaign to only show up to people who receive emails from your competitors, giving you direct access to people who are already using parallel products with Gmail ads. The first is to target keywords that your competitors are likely to put into play. Sign up for your competitors’ email lists and take note of all the phrases and words they use frequently, then insert them as target keywords.
A more perfect solution is to target your competitors' domain. Below is an example of a Gmail ad from a website, a cloud communications provider. I receive emails from other cloud storage companies, which this website is undoubtedly targeting using domain placements. Using Gmail ads like this allows you to reach the same viewers you had to reach with a search engine marketing campaign, all at a fraction of the cost.
6. Offer better deals
Until you’re a top advertiser, there are plenty of opportunities to improve conversion rates. In fact, the top of landing pages have conversion rates that are 3x to 5x the average. One innovative way to do this is to offer better offers. This is far more important than your typical, run-of-the-mill optimizations like button spacing, color, font type, and more. Every software company offers a free trial. Every plastic surgeon offers a free conference. What do you recommend that’s unique, compelling, and provides real value to the visitor? For us here at WordStream, that meant reconsidering our standard free software trial offer. We decided to offer a free AdWords Grader tool instead. Conversions are skyrocketing!
Here’s another tip for generating a lot of leads at the expense of your competitors. Gmail ads are influential tools to deliver directly to your target audience. No audience is more valuable to a SaaS startup than your competitors’ croatia number data consumers. You can target your AdWords campaign to only show up to people who receive emails from your competitors, giving you direct access to people who are already using parallel products with Gmail ads. The first is to target keywords that your competitors are likely to put into play. Sign up for your competitors’ email lists and take note of all the phrases and words they use frequently, then insert them as target keywords.
A more perfect solution is to target your competitors' domain. Below is an example of a Gmail ad from a website, a cloud communications provider. I receive emails from other cloud storage companies, which this website is undoubtedly targeting using domain placements. Using Gmail ads like this allows you to reach the same viewers you had to reach with a search engine marketing campaign, all at a fraction of the cost.
6. Offer better deals
Until you’re a top advertiser, there are plenty of opportunities to improve conversion rates. In fact, the top of landing pages have conversion rates that are 3x to 5x the average. One innovative way to do this is to offer better offers. This is far more important than your typical, run-of-the-mill optimizations like button spacing, color, font type, and more. Every software company offers a free trial. Every plastic surgeon offers a free conference. What do you recommend that’s unique, compelling, and provides real value to the visitor? For us here at WordStream, that meant reconsidering our standard free software trial offer. We decided to offer a free AdWords Grader tool instead. Conversions are skyrocketing!