Read our tips for creating a content plan here
Posted: Tue Jan 07, 2025 6:14 am
Why should you start with content production and invest a lot in it?
What you say on your website drives what you say in your advertising. And what you say in your advertising determines what kind of people come to your website. When you create a lot of content on your website based on your buyer personas from the start, your website content speaks to the customers you want and can best serve.
Paid advertising, on the other hand, is structured so that an advertiser or artificial intelligence reads the content of your site and creates ads based on it. The content you write also determines whether you start to be found for the keywords that your target customers use in search engines.
The content on your website therefore acts as an enabler for the entire digital purchasing process when you create content based on your buyer personas. Read more about the importance of buyer personas and how to create them as part of your marketing strategy.
However, I will give you five specific tips here that you should start with when renewing your content.
Determine what triggers your customers to buy and highlight nigeria phone data these themes prominently on your website. Potential customers come to your website for a specific reason. They are looking for a company that can solve their problem or fulfill their need. Talk about these themes that triggered their purchase in all the content on your website so they see that you offer a solution to their need.
List the minimum requirements, or intrinsic values, of your buyer personas for your product or service. Then, make sure that your service or product pages make it clear that you meet your customer’s minimum requirements. Even if you sell the best headphones in the world at a low price but don’t mention that they’re waterproof, when a customer is looking for waterproof headphones, they won’t buy your headphones.
Clarify your key competitive advantages and differentiators and make sure to repeat them throughout your site, especially on the home page and service/product pages. It is often a good idea to also include competitive advantages in your company's value proposition.
List all the common barriers to purchase and write or film your own article or video about each barrier. If a potential customer has even the slightest bit of friction with your solution, they won’t want to buy it without extreme pressure.
After revamping your homepage and service/product pages, make sure your site has end-of-the-purchasing content for different buyer personas and different levels of awareness , where you also highlight the four points listed above.
When your website content is based on buyer personas, artificial intelligence can also talk about your business in a way that attracts your customers. The importance of this will be highlighted very soon as Google search becomes more conversational, like ChatGPT.
What you say on your website drives what you say in your advertising. And what you say in your advertising determines what kind of people come to your website. When you create a lot of content on your website based on your buyer personas from the start, your website content speaks to the customers you want and can best serve.
Paid advertising, on the other hand, is structured so that an advertiser or artificial intelligence reads the content of your site and creates ads based on it. The content you write also determines whether you start to be found for the keywords that your target customers use in search engines.
The content on your website therefore acts as an enabler for the entire digital purchasing process when you create content based on your buyer personas. Read more about the importance of buyer personas and how to create them as part of your marketing strategy.
However, I will give you five specific tips here that you should start with when renewing your content.
Determine what triggers your customers to buy and highlight nigeria phone data these themes prominently on your website. Potential customers come to your website for a specific reason. They are looking for a company that can solve their problem or fulfill their need. Talk about these themes that triggered their purchase in all the content on your website so they see that you offer a solution to their need.
List the minimum requirements, or intrinsic values, of your buyer personas for your product or service. Then, make sure that your service or product pages make it clear that you meet your customer’s minimum requirements. Even if you sell the best headphones in the world at a low price but don’t mention that they’re waterproof, when a customer is looking for waterproof headphones, they won’t buy your headphones.
Clarify your key competitive advantages and differentiators and make sure to repeat them throughout your site, especially on the home page and service/product pages. It is often a good idea to also include competitive advantages in your company's value proposition.
List all the common barriers to purchase and write or film your own article or video about each barrier. If a potential customer has even the slightest bit of friction with your solution, they won’t want to buy it without extreme pressure.
After revamping your homepage and service/product pages, make sure your site has end-of-the-purchasing content for different buyer personas and different levels of awareness , where you also highlight the four points listed above.
When your website content is based on buyer personas, artificial intelligence can also talk about your business in a way that attracts your customers. The importance of this will be highlighted very soon as Google search becomes more conversational, like ChatGPT.