Why use artificial intelligence in social media marketing?
Posted: Tue Jan 07, 2025 6:06 am
If you want to jump right in, download our free guide to help you set your marketing goals correctly!Artificial intelligence, or AI, has been and will be a hot topic in the coming years, maturing and developing into very different forms in different areas of marketing, while creating opportunities and new ways to do things better and more efficiently.
The role of AI has changed and continues to change from a new and exciting entity towards smaller, more concrete things and tools that we can use to develop your company's marketing. AI has actually become today's Little Assistant, acting as an assistant and support in daily activities, as its name suggests.
In this blog post, I will focus on what artificial intelligence enables in social media marketing, and why the winner in the long run will be the one who boldly harnesses artificial intelligence.
Let's get one wrong assumption out of the way: artificial intelligence will not replace humans. Instead, artificial intelligence will complement the toolkit of humans, in this case experts, which will make it possible to perform a wide variety of marketing development tasks faster, more efficiently, and more systematically than before. In other words, as before, artificial intelligence will be an important assistant in expert work that requires human guidance to succeed.
If artificial intelligence is a so-called everyday support function kenya phone data comparable to Little Helper, is its use really significant? In short: yes, very significant. Although Pelle Peloton is a professional and competent inventor, Little Helper plays a significant role in facilitating, helping and streamlining Peloton's everyday chores. Artificial intelligence works in a similar way from a social media marketing perspective.
If Little Helper worked in a digital agency, he could, for example, translate advertising copy into English for an expert or tell an expert how to install Pixel on a website. The expert's role is to give Little Helper the text to translate or to install Pixel based on Little Helper's instructions. In both situations, an expert is needed to get the most out of Little Helper.
With artificial intelligence, we can automate many simple, repetitive tasks, which frees up experts' time for development work, for example. When artificial intelligence assists people with simple, sometimes complex tasks, it is possible for people to use their time more efficiently for other things.
The role of AI has changed and continues to change from a new and exciting entity towards smaller, more concrete things and tools that we can use to develop your company's marketing. AI has actually become today's Little Assistant, acting as an assistant and support in daily activities, as its name suggests.
In this blog post, I will focus on what artificial intelligence enables in social media marketing, and why the winner in the long run will be the one who boldly harnesses artificial intelligence.
Let's get one wrong assumption out of the way: artificial intelligence will not replace humans. Instead, artificial intelligence will complement the toolkit of humans, in this case experts, which will make it possible to perform a wide variety of marketing development tasks faster, more efficiently, and more systematically than before. In other words, as before, artificial intelligence will be an important assistant in expert work that requires human guidance to succeed.
If artificial intelligence is a so-called everyday support function kenya phone data comparable to Little Helper, is its use really significant? In short: yes, very significant. Although Pelle Peloton is a professional and competent inventor, Little Helper plays a significant role in facilitating, helping and streamlining Peloton's everyday chores. Artificial intelligence works in a similar way from a social media marketing perspective.
If Little Helper worked in a digital agency, he could, for example, translate advertising copy into English for an expert or tell an expert how to install Pixel on a website. The expert's role is to give Little Helper the text to translate or to install Pixel based on Little Helper's instructions. In both situations, an expert is needed to get the most out of Little Helper.
With artificial intelligence, we can automate many simple, repetitive tasks, which frees up experts' time for development work, for example. When artificial intelligence assists people with simple, sometimes complex tasks, it is possible for people to use their time more efficiently for other things.