What does VKontakte marking look like?
Posted: Tue Jan 07, 2025 5:43 am
A marked advertisement has the inscription "Advertisement" and a token - a unique identifier. The "Advertisement" mark is added by advertising systems, and the token is issued by the ORD.
On all creatives, you will see an ellipsis in the upper right corner. This is called the AdChoice Menu. When clicked, it opens a list of several options.
What you need to know about VKontakte advertising labeling
Below is the token and information about the advertiser.
Who needs to label advertising?
Each participant in the advertising chain is responsible for labeling:
advertising distributors – search engines, social networks, messengers, audiovisual services, news aggregators, media and other publishers;
advertisers;
operators of advertising systems, for example VK Advertising;
Advertising intermediaries – freelancers and advertising agencies.
What should and shouldn't be marked on VKontakte
According to the law, any advertising on the RuNet must be labeled. Advertising is any information that meets three criteria:
directed at an indefinite number of persons;
distributed with the purpose of drawing attention to the advertised object;
may be transmitted in any form and by any means.
This means that any advertisements and uk whatsapp publications – paid and free – that promote a service or product must be marked.
In VKontakte and VK projects, the following advertising formats must be marked:
static banners – each resize and display option;
video banners;
video advertising;
vertical videos;
promotional posts;
carousel;
multi-format;
teasers.
Posts in communities commissioned by advertisers must be reported as native integrations: they must be marked as “Advertisement”, with an indication of the advertiser and a token:
for posts in the form of text with a clickable link - in a link in the form where is a token;
for posts in the form of text without a clickable link – to the beginning of the text in the format erid: ;
for videos – at the beginning or (and) as text over the video in the format erid: .
On all creatives, you will see an ellipsis in the upper right corner. This is called the AdChoice Menu. When clicked, it opens a list of several options.
What you need to know about VKontakte advertising labeling
Below is the token and information about the advertiser.
Who needs to label advertising?
Each participant in the advertising chain is responsible for labeling:
advertising distributors – search engines, social networks, messengers, audiovisual services, news aggregators, media and other publishers;
advertisers;
operators of advertising systems, for example VK Advertising;
Advertising intermediaries – freelancers and advertising agencies.
What should and shouldn't be marked on VKontakte
According to the law, any advertising on the RuNet must be labeled. Advertising is any information that meets three criteria:
directed at an indefinite number of persons;
distributed with the purpose of drawing attention to the advertised object;
may be transmitted in any form and by any means.
This means that any advertisements and uk whatsapp publications – paid and free – that promote a service or product must be marked.
In VKontakte and VK projects, the following advertising formats must be marked:
static banners – each resize and display option;
video banners;
video advertising;
vertical videos;
promotional posts;
carousel;
multi-format;
teasers.
Posts in communities commissioned by advertisers must be reported as native integrations: they must be marked as “Advertisement”, with an indication of the advertiser and a token:
for posts in the form of text with a clickable link - in a link in the form where is a token;
for posts in the form of text without a clickable link – to the beginning of the text in the format erid: ;
for videos – at the beginning or (and) as text over the video in the format erid: .