Download the guide: Develop your social media

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Download the guide: Marketing Automation and Lifecycle Thinking

Social media
Social media marketing and advertising reaches people at every stage of the MRACE ® model, so it is also a great fit for the Engage stage. In social media, the right channel choice depends largely on your company's industry and goals.

In social media, Engage marketing can be done, for example, in the case of an online store, to people who have already purchased a product. We reach people who have purchased a company's products in the last 180 days through social media.

Case: Usage tips for customers who have already purchased in a B2C online store

We have done engagement advertising for a company that sells food to consumers. In the advertising, we have targeted those who have already purchased the products with tips that can help them make the company's products even tastier than before, or find new ways to enjoy them. In this way, we have been able to increase repeat purchases, with a CPA that has been up to 50% lower than in advertising targeted to new customers.

In social media, repeat purchases, their number and value can jamaica phone data be considered as indicators of the Engage phase.
marketing with the MRACE® model

Google advertising
In Google advertising, the Engage stage is addressed using very similar methods as in social media. Google advertising is strongest in the Reach and Convert stages, but Engage stage advertising can also be successful on Google channels.

In the Engage phase advertising on Google channels, visuals are particularly emphasized and used to engage customers who have already purchased. In terms of visuals, videos in particular play a large role in Engage phase advertising for Google.

An example of this is YouTube advertising , which can target people who have already purchased videos that highlight additional features that make the use of a product or service easier or enable it, or products that would work well with a previously purchased product or service.