Respect what others have done – remember copyright

[sharminakter]

To make visual material on social media accessible, images should have alternative text descriptions (alt texts) that explain the content of the image. This allows visually impaired users to understand the content of the images with the help of screen readers.

When producing visual material, advertising waste can be significant if you don't know exactly what the materials are being used for. Advertising waste is all those advertising images and videos that remain unused at the bottom of folders.

You avoid unnecessary work and energy consumption by carefully determining your advertising needs in advance. Social media experts are best able to answer the question of what size materials are needed and what kind of content. Experts also have the best insight into what content works on social media channels, what types of content are suitable for new advertising formats, and what has worked in the past.

Checklist: Make your brand more accessible on social media
It is important to consider the accessibility of social media so that all users, including people with special needs, can access information and participate in discussions.

The public sector and some private and third sector ivory coast phone data organizations are required to comply with accessibility requirements when providing digital services .

Accessibility can be considered in content produced for social media in many ways :

Add alternative texts to images.
Use good quality images so that they can be enlarged without becoming blurry. If you use icons, it is a good idea to rely on commonly used ones or to explain the meaning of the icon separately in text.
Pay attention to the colors used in the images: don't assume that everyone can tell the difference between red and green, for example.
Use clear language and capitalize the first letters of the subject headings to make them easier to read and understand.
Provide the opportunity to provide feedback: this makes it easier to identify and fix accessibility issues.
Actively follow the development of accessibility on social media platforms and develop your own work.
On social media, it can be tempting to use publicly available and popular images, videos, or sounds. For example, Instagram and TikTok have a large selection of viral images and music clips that you could use in your own social media content.