The word SEO stands for search engine optimization. In simple terms, it is the process of taking steps to help a website or piece of content rank higher on Google. The average difference between search engine optimization and paid advertising is that SEO involves “organic ranking,” meaning you don’t pay to be in that space. To simplify things, SEO is the process of taking a piece of online content and optimizing it so that search engines like Google will display it at the top of the page when someone searches for something. Additionally, the majority of online searches begin with a search engine like Google.
According to statistical data analysis, approx. 75% of these searches start on Google. To better understand how you can rank your content higher in the search engine algorithm, you need to know how search works. IndeedSEO is a albania phone number professional SEO Company in India with years of experience and is the best SEO service provider globally. The ultimate goal of this content journey is to help you understand the ins and outs of search so that you can optimize your content to rank higher on Google and get more traffic.
Key Elements of SEO: On-Page SEO and Off-Page SEO
On-page SEO and off-page SEO are equally important when it comes to a broader approach.
On-page SEO:
In simple terms, on-page SEO is a type of search engine optimization that uses on-site optimization to improve a page’s ranking in relevant search results. On-page SEO targets a page’s content and source code, and includes content creation, improving page speed, keyword insertion, and more.
Therefore, in on-page SEO, you deal with all the components of SEO that you can control. By following the strategies of the best SEO company in India, you can improve your ranking on the Google search engine. For example, a website owner can control the technical issues like content quality and meta tags of the website. On-page SEO issues are under our control and hence should be resolved without any delay to improve the search engine result pages.
Off-page SEO:
While talking about off-page SEO , optimization that happens outside of your website itself, like getting backlinks. And this part of the equation involves building relationships and creating content that people want to share. While it takes a lot of work, it’s an integral part of search engine optimization results. Off-Page SEO Strategies
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