Learn
After a period of time, which will be different for each test, you will move to the Learn phase .
Here you need to look at the tests you are running, and “extract” the lessons about your target . Was your original hypothesis correct?
It is essential to evaluate the results to better understand your audience. What do they do, what behaviors do they adopt, how could you satisfy them even better, etc. The more times you repeat the cycle, the more you will learn from your audience. And the more you know your audience, the more likely you are to be able to provide them with the value they need.
Transfer
The final phase of the continuous improvement cycle is the Transfer phase . It
consists of transferring the information, discoveries and knowledge denmark whatsapp resource acquired during the entire cycle and transferring them to your Company, to improve the entire business.
It involves sharing your knowledge about the users and the tests you have performed through internal communications and meetings, triggering comparisons with other departments (usually not used to collaborating).
This cycle can be repeated on average every two weeks, introducing new elements into focus each quarter .
Then you move on to a new theme, and the cycle starts again.
GDD_Graphic
Comparison between Traditional Web Design and Growth-Driven Design .
Conclusions
To summarize, the GDD methodology starts with planning and research in the strategy phase, which ends with the creation of a solid wish list. The wish list is integrated into the Launch Pad website, your “launch pad”.
In this initial phase, you need to create a website that works better than the one you have today.
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