How we respond to these challenges speaks to our skills and talents as entrepreneurs and as teams. For those who choose a digital transformation process as a solution, they will sometimes find that the journey is much more rewarding than the goal.
When we talk about the path to digital transformation, we are talking about the process of creating a mature digital environment for your business : one in which you can philippines b2b leads serve and support your customers, users, and different types of stakeholders throughout the entire process. Today, businesses and organizations in the insurance, education, banking, restaurant, logistics, healthcare, and consumer goods (CPG) industries, and even government, are actively trying to strengthen their relationships with stakeholders through digital capabilities and technologies.
Let's talk about what this journey means and what you can achieve through it.
What does digital transformation represent for a business organization?
The thing about digital transformation is that it seems like it only starts with daily operations and processes at first, but in the medium term, it impacts every single component of a business or organizational culture.
Let's start with communication. One of the principles of digital transformation is that information has to be available anywhere and everywhere. Therefore, a delay in receiving it is a problem that affects employees, clients, suppliers and users, so access to it has to be in an easily accessible and fluid way. In the end, the same company will safeguard transparency and clarity as standards for its services and will commit to serving its clients and users. And vice versa, in the eyes of empowered audiences, being able to communicate appropriately will become a key factor.
Equally important are the day-to-day working relationships that are necessary for running an effective business. These links lead us to dig deeper and find one word: connectivity. Especially connectivity with customers, suppliers and employees. These relationships need to be rife with seamless connectivity. As a principle, connectivity drives us to nurture and start a dialogue with our stakeholders, business networks, supply chain, colleagues and sometimes directly to engage with competitors, conveying key messages through words and experiences.
Another important characteristic of a mature digital organization is automation. It is related to processes and activities that lead to reduced costs, time and redundancies. This principle is a simple starting point to begin the path towards digital transformation: it makes sense to start with the documentation and identification of processes that are not optimized and that can impede business growth. It also helps us to visualize “quick wins”; it is a pragmatic approach that can be used to reduce indirect expenses and “hidden” costs, which will increase the return on investment (ROI).
Understanding the growth value of digital transformation drives us towards innovation. It can be products, business models or operational models – innovation happens where efficiencies are created and sought. It may be relatively new territory (the digital world has been around for 30 years, so we could start getting used to it), but the nature of business is to take things that are done well and push them to go further.