He's worked with David Ogilvy. He's been a mentor to folks like
Posted: Mon Jan 06, 2025 6:31 am
Rory Sutherland, So he's really like one of those fathers of like advertising and direct response marketing. I have learned from him over the years, and he was the one that always has said that, listen, copy is just salesmanship in print, right? If you want to be a good marketer, you have to really understand selling because ultimately that's your goal.
Like certainly you can entertain with your content and you denmark whatsapp resource can educate with your content, but never forget why you're there and that you're there to sell. And so the best marketers are the ones that actually, you know, don't look at sales and marketing, you know, sales and marketing alignment as the buzzword. They actually live it. And one of my one of my favorite stories that he has told me and I even put this in my book, was about this time where he had worked with this.
It was like a window treatment company and he said that he created this offer, which was the best performing offer that remained unbeaten for like years and years and years, like decade plus and. He was like, how I came up with it was he's like, we were sneaky about it. We we rented an apartment, our flat, as they called it in the UK, and they called the company and asked for them to like send their best salesperson around.
And so he came on thinking that they was talking to a prospect and he was like, you know, he just walked around the apartment asking questions, making good conversation. And then he started, you know, talking to us. And he's like, he did something that was so powerful where he first was like, so we're looking at this.
Like certainly you can entertain with your content and you denmark whatsapp resource can educate with your content, but never forget why you're there and that you're there to sell. And so the best marketers are the ones that actually, you know, don't look at sales and marketing, you know, sales and marketing alignment as the buzzword. They actually live it. And one of my one of my favorite stories that he has told me and I even put this in my book, was about this time where he had worked with this.
It was like a window treatment company and he said that he created this offer, which was the best performing offer that remained unbeaten for like years and years and years, like decade plus and. He was like, how I came up with it was he's like, we were sneaky about it. We we rented an apartment, our flat, as they called it in the UK, and they called the company and asked for them to like send their best salesperson around.
And so he came on thinking that they was talking to a prospect and he was like, you know, he just walked around the apartment asking questions, making good conversation. And then he started, you know, talking to us. And he's like, he did something that was so powerful where he first was like, so we're looking at this.