Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89)
Posted: Mon Jan 06, 2025 6:06 am
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You know too much. You know too much.
No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do.
And it makes it hard for you to see your advertising czech republic whatsapp resource and your conversion funnel through the customer’s eyes.
Or as my next guest put it in her podcast guest application – Be mindful of the ‘curse of knowledge’ (which could itself be a good name for a mystery movie).
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Purna Virji, Principal Consultant of Content Solutions at LinkedIn, and author of the book ‘High-Impact Content Marketing.’
LinkedIn recently crossed 1 billion users. LinkedIn is owned by Microsoft, which recently surpassed a $3 trillion market value. Virji functionally manages a cross-functional, global team of 16.
Listen to our conversation using this embedded player or click through to your preferred audio streaming service using the links below it.
You know too much. You know too much.
No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do.
And it makes it hard for you to see your advertising czech republic whatsapp resource and your conversion funnel through the customer’s eyes.
Or as my next guest put it in her podcast guest application – Be mindful of the ‘curse of knowledge’ (which could itself be a good name for a mystery movie).
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Purna Virji, Principal Consultant of Content Solutions at LinkedIn, and author of the book ‘High-Impact Content Marketing.’
LinkedIn recently crossed 1 billion users. LinkedIn is owned by Microsoft, which recently surpassed a $3 trillion market value. Virji functionally manages a cross-functional, global team of 16.
Listen to our conversation using this embedded player or click through to your preferred audio streaming service using the links below it.