A framework is a strategic approach to marketing activities that helps plot a path for business growth.
In this article, we will introduce some important frameworks for B2B marketing and provide some success stories.
Let's use this framework to identify key points for implementing more effective measures by taking an approach based on thorough customer understanding and analysis.
In addition, Teklo Inc. is distributing a free cambodia telegram phone number list document summarizing BtoB marketing strategies titled, " BtoB Marketing Measures You Should Keep in Mind ."
If you are a B2B company that is wondering what effective measures will be taken for your company, please use this as a reference.
B2B marketing is different from general marketing.
Decisions must be made at the organizational level and purchasing costs are high, so a strategic approach is needed.
The time it takes to close a deal is long, so careful planning is essential.
However, this will allow you to build relationships with your customers, which will make long-term business possible .
B2B marketing is one of the essential strategies for business professionals.
In order to contribute to solving corporate problems and helping them grow, it is necessary to pay attention to BtoB marketing.
In order to develop a stable business, it is necessary to understand the characteristics of BtoB marketing and value communication with customers.
For a basic explanation and examples of B2B marketing, please see the following article for more details.
A thorough explanation of the basics of BtoB marketing and seven case studies!
Organizational decision-making is required
The purchasing decision-making process is very different between BtoC and BtoB.
In BtoC, where the customers are individuals, the decision maker is the person who will use the product or service.
In BtoB, the people who use the product or service are the employees on the front lines, and the people who actually consider purchasing the product or service are the managers and executives.
Therefore, in B2B, decisions must be made on an organizational level, which is a very different process from B2C marketing, which targets individual consumers.
In order to smoothly advance B2B marketing, it is important to provide the information necessary for decision-making and to communicate effectively.
High purchase price
In B2B marketing, the unit price is generally high.
This is because it is companies, not individuals, that purchase products, and the amount of money that can be moved is different.
If the product has good functionality and quality, you can invest without hesitation.
Therefore, in B2B marketing, where the unit price of purchase is high, understanding customer needs becomes even more important .
In order to succeed in a highly competitive market, it is important to clarify your company's positioning and strengths in the market.
Long time to close a deal
BtoB marketing requires a contract between companies to provide goods or services.
It will be necessary to clarify the company's issues, the necessity of the product, and secure a budget, so it will be important to provide them with as much necessary information as possible and convince them.
Therefore, unlike with individual consumers, it tends to take a long time to reach a deal because a lot of communication is required, such as to discuss contract details and price negotiations .
But by focusing on this process, you can build long-term relationships based on trust.
Building trusting relationships will lead to long-term sales.
5 reasons why you need a framework for B2B marketing
There are five reasons why you need a framework for B2B marketing.
For these reasons, it can be said that introducing a framework has great benefits in B2B marketing.
By using the framework effectively, you will be able to develop more efficient marketing strategies, which will lead to increased sales and brand awareness for your company .
Reason 1: To develop marketing strategies
In B2B marketing, a framework is needed to develop an effective strategy.
By using a framework, you can organize your company's vision, objectives, challenges, etc., and develop concrete measures .
Additionally, you can also promote business growth by leveraging a B2B marketing framework.
For example, by using a framework called the "KPI tree," you can define business goals and efficiently achieve strategic objectives.
Additionally, you can differentiate yourself from your competitors by offering products and services that meet customer needs.
In this way, the framework can be used as a useful tool in planning and executing a company's strategy.
Reason 2: To acquire customers at low cost
B2B marketing using a framework allows you to appropriately design promotions, advertising, and other measures.
This allows you to acquire customers at low cost and conduct effective sales activities .
In addition, by accurately understanding customer needs, we can increase customer satisfaction and build long-term business partnerships.