The inverted funnel is a strategy that has revolutionized the way companies approach the sales and marketing process.
In this article, we'll explore what the inverted funnel is, how it works, and how it can be applied to boost a company's marketing and sales success.
Index
What is the inverted funnel?
The steps of the inverted funnel
Awareness
Interest
Consideration
Intention
Assessment
Buys
How to implement the inverted funnel
Benefits of the inverted funnel
Apply the inverted funnel
What is the inverted funnel?
The inverted funnel is a marketing and sales approach that inverts the traditional customer journey . While the traditional sales funnel starts with broad nepal b2b leads awareness of the product or service and narrows down to purchase, the inverted funnel focuses on the customer from the beginning.
So, in this model, the customer journey begins with identifying their specific needs and wants. The process then unfolds as the company provides relevant and valuable information to help the customer better understand their problems and possible solutions. Only after this education and engagement phase does the customer move on to the consideration and purchase stages.
In this way, this approach puts the customer at the center of the marketing and sales strategy, creating a more personalized and targeted experience. By better understanding customer needs and providing relevant content at every step of the purchasing process, companies can increase conversion rates, build stronger customer relationships, and drive business success.
The steps of the inverted funnel
Awareness
In the first stage, the goal is to draw the customer's attention to a problem or need they may have. This is done through educational content such as social media posts, blogs, and informational videos.
Interest
Once the customer is aware of the problem, the next step is to spark their interest in possible solutions. This can be done by providing more detailed information about the benefits of solving the problem and how your company can help.
Consideration
At this stage, the customer is actively considering their options. It is important to provide content that highlights the advantages of your solution compared to others available on the market.
Intention
This is where the customer is ready to take action. So, they may be comparing prices, reading product reviews, or contacting your company directly to make a purchase.