How does that work you might be wondering
Posted: Sun Jan 05, 2025 10:15 am
First and foremost, blogging is an attraction strategy. And when we say "attraction" we're not talking about trying to get a date with a pretty girl or studly guy. We're talking about attracting the right people to your website (aka your ideal customers). When you look at our inbound marketing process graphic, you will notice that blogging is in the beginning stages of the process, meaning it's meant to help you attract more qualified visitors to your website.
How does that work you might be wondering? We'll talk about advertising database ranking in more detail in a later point, but essentially, by having a blog (that you are updating consistently), you're producing more content, your site is getting crawled by search engines more frequently and your content is getting shared on social media more frequently. And since you've targeted and optimized your content for your particular buyer personas, you will be bringing those people to your website
2) Convert more Leads
We have found that our blog is not only a great tool for attraction, but it also has helped us increase our conversion rates. With every blog post we produce (which is on a daily basis now), we make sure we include a relevant CTA at the bottom. What does this do?
After the reader has finished the article, you're giving them a next action to take. If they enjoyed your article, and your content offer aligns with what you were talking about (ex: a blog post about business blogging and then the Ultimate Guide to Business Blogging), they'll like opt-in to receive that content. And bam! You've just converted a visitor into a lead.
3) Close more Customers
Traditionally, it's up the sales team to close your customers. They're the ones with the relationships, and they're the sweet talkers who know how to sell your product. And we're not trying to say they're not effective, because they are an essential piece to the puzzle, but what we are saying is that your blog can be an asset for them during the sales process as well.
Not only can you direct opportunities to your blog during the sales cycle, pointing them to posts that are relevant to their needs and that answer some of their questions, but it also helps to position you as a knowledgeable source that they can trust. If your content is good, use that to your advantage.
How does that work you might be wondering? We'll talk about advertising database ranking in more detail in a later point, but essentially, by having a blog (that you are updating consistently), you're producing more content, your site is getting crawled by search engines more frequently and your content is getting shared on social media more frequently. And since you've targeted and optimized your content for your particular buyer personas, you will be bringing those people to your website
2) Convert more Leads
We have found that our blog is not only a great tool for attraction, but it also has helped us increase our conversion rates. With every blog post we produce (which is on a daily basis now), we make sure we include a relevant CTA at the bottom. What does this do?
After the reader has finished the article, you're giving them a next action to take. If they enjoyed your article, and your content offer aligns with what you were talking about (ex: a blog post about business blogging and then the Ultimate Guide to Business Blogging), they'll like opt-in to receive that content. And bam! You've just converted a visitor into a lead.
3) Close more Customers
Traditionally, it's up the sales team to close your customers. They're the ones with the relationships, and they're the sweet talkers who know how to sell your product. And we're not trying to say they're not effective, because they are an essential piece to the puzzle, but what we are saying is that your blog can be an asset for them during the sales process as well.
Not only can you direct opportunities to your blog during the sales cycle, pointing them to posts that are relevant to their needs and that answer some of their questions, but it also helps to position you as a knowledgeable source that they can trust. If your content is good, use that to your advantage.