4 Email Marketing Mistakes that Affect Free Trial Conversion Rates
Posted: Sun Jan 05, 2025 6:44 am
A key step in your SaaS sales funnel is getting visitors to sign up for your free trial. But when the trial period ends and it’s time for your users to take out their credit cards and pony up for your software, how many of your leads are converting?
Found that on average, 15 percent of SaaS users converted moj database after their free trials when a credit card wasn't required to begin the trial. (Companies who require a credit card received fewer free trial signups but converted by 50 percent after the trial.)
But no matter where your conversion rate is compared to these averages, you can always improve your conversions with better email marketing tactics. Here are 4 tips to help you convert more users by avoiding common SaaS email marketing mistakes.
You’re not sending action-based emails
Hate to break it to you, but autoresponders are dead. According to Lincoln Murphy at "If you're still sending emails based on a timed sequence instead of triggered by actual user behavior, you're 100 percent doing it wrong." The number-one problem with time-based drip emails (autoresponders) is that the same message gets delivered to every user. That includes your most active users and people who have completely forgot they signed up for your free-trial. The truth is that each user moves through your funnel at his or her own pace. So why send users emails based on a random number of days that have passed since they signed up for your trial?
It takes more effort to set up an action-based email campaign, but it pays off. improved its end-of-trial conversion rates by 10 percent when it switched to an action-based email campaign.
Found that on average, 15 percent of SaaS users converted moj database after their free trials when a credit card wasn't required to begin the trial. (Companies who require a credit card received fewer free trial signups but converted by 50 percent after the trial.)
But no matter where your conversion rate is compared to these averages, you can always improve your conversions with better email marketing tactics. Here are 4 tips to help you convert more users by avoiding common SaaS email marketing mistakes.
You’re not sending action-based emails
Hate to break it to you, but autoresponders are dead. According to Lincoln Murphy at "If you're still sending emails based on a timed sequence instead of triggered by actual user behavior, you're 100 percent doing it wrong." The number-one problem with time-based drip emails (autoresponders) is that the same message gets delivered to every user. That includes your most active users and people who have completely forgot they signed up for your free-trial. The truth is that each user moves through your funnel at his or her own pace. So why send users emails based on a random number of days that have passed since they signed up for your trial?
It takes more effort to set up an action-based email campaign, but it pays off. improved its end-of-trial conversion rates by 10 percent when it switched to an action-based email campaign.