One of the differences that digital marketing has is the ability to create different and segmented lists. Just use some tools correctly. Find out how in this post.
Index
Use social media
Targeting through Google Ads
Content marketing and segmentation
Segment your email list
Working with nutrition flows
Understand your customers' pain
Use social media
It is possible to create good segmented lists using social networks. Facebook , for example, has excellent targeting tools in its ads. These segmentations allow us to choose the audience in different ways, by location, interests, gender, occupation and much more.
With great care, using the right tools and segmenting your messages, you can put together a great strategy. These ads can generate direct dirige or can australia telegram phone number list lead to capture pages ( páginas de destino ). This way, you can generate your leads directly for specific lists, using marketing automation software .
Other social networks allow for a lot of segmentation, like YouTube for example, which allows you to create your lists based on the channel. These lists can be designed to lead to other capture pages, much like Facebook.
Targeting through Google Ads
Oh Anuncios de Google also allows you to create excellent segmentation lists. You can work ads according to different audiences, generating traffic to your website or directly to landing pages. You can also place specific ads on service pages, for example, by including forms on each of them. This way you will know where each lead converted and you will place it in the corresponding list with the type of service searched.
Content marketing and segmentation
Using content marketing is one of the most objective and functional ways to improve segmentation. By working with different types of personas , you will be able to target content to each of your prospects, transforming them into previously segmented customers. Content production must be 100% targeted, so you can set up different funnels and different lead nurturing flows .
The success of this strategy will depend on excellent work, both on the Blog , as well as rich materials, which must be aligned with each of the identified people.
Segment your email list
But what if you already have an email list? How do you segment it without intensive, manual work? The answer, once again, is content marketing. Imagine you have a list of over 1,000 emails, without any kind of segmentation. The advice here is to start working on different content, analyzing the responses in each campaign and taking each customer to a specific list.
Create different rich materials for each audience you want to target and offer them to your list. Naturally, there will be a specific interest for each person in a specific content and your list will start to segment automatically.
Working with nutrition flows
In addition to offering different materials for new conversions from your base, you can also use nurturing streams . In addition to the proven effectiveness in internal marketing , streams also help you understand the anatomy of your list.
If you already work with nurturing flows to get leads to the bottom of the funnel, you can also build a nurturing flow strategy with targeted insights for each segment. Click-through rates will tell you if you’re on the right track, and analyzing which leads are responding well to these flows will show you which list they should be funneled to.
Understand your customers' pain
The most important thing is here at the end. You must always put yourself on the customer's side. Understanding their problem, their pain, and their expectations will allow you to better identify where they fit within your model.
Do some research to create an overview of these desires and work with an Empathy Map. There are several Empathy Map templates that basically show the needs and pains of this customer. It will also help you define other people who may be within your customer base, but are going unnoticed.