However, performance-based charging means that the swaziland email list 150000 contact leads cost per customer acquisition is higher than with other advertising costs. 5. Viewing charges Pay-per-view is a payment method where advertising fees are incurred when a user watches a video or audio for a certain period of time . The advantage of pay-per-view is that advertising fees are not incurred unless the user watches a video or music for a certain period of time. Since users watch videos or music for a certain period of time, it leaves an impression on users.
This can have a branding effect, but it is difficult to produce video and audio advertisements. [6] Metrics to look at when running digital ads The advantage of digital advertising is that it allows you to verify its effectiveness, so it's important to understand what metrics you should check.. Click-through rate Click-through rate (CTR) is the percentage of ads that are clicked on and is calculated using the following formula: Click-through rate = number of clicks / number of ad impressions If you check your click-through rate and it is lower than the average, it is important to review and make improvements by asking yourself, "Is the ad creative interesting to users?" and "Does the ad match users' needs?"