The official statement combined with other research articles summarizes several important points: ?The length of Meta Description should be controlled. It should not be too short and should not be too long. Although Google does not limit the length of Meta Description, according to SEMrush's research, the Meta Description on Google search results page is about 152 characters on the desktop and 105 characters on the mobile terminal.
?Meta Description needs to set a hook to attract users to click. Meta Description is a short description of the web page, which is used to convey and arouse the user's interest. It is equivalent to "selling" your web page to users and encouraging them to click.
?Meta Description should contain the main keyword. For example, if the israel mobile phone numbers database webpage content is about drawer slides, if your Meta Description does not contain this main keyword, it will not be conducive to the display in the user's search results.
However, if your Meta Description contains this keyword, then when users search for "Drawer slides", it will be displayed in bold in Google's search results: Meta Description3 ?You should have keywords, but don’t list a bunch of keywords in the Meta Description of the web page.
Meta Description is not a list of keywords, it is a summary of the web page. Wrong example: <meta name="description" content="Hinges, connectors , dowels, furniture legs, slides, furniture pads"> ?Each web page should have its own Meta Description, and do not repeat it.