About 70% of adults in the United ghana business email list States shop online during the weekend between Thanksgiving and Cyber Monday. In England, one in six people “actually” plan to make a purchase during Black Friday, and many others are “very likely” to take advantage of a deal.
Most of these sales tended to go to big retail brands such as Amazon, which is riding high. But we want everyone to benefit from this opportunity by getting the most out of their high-quality email marketing . That's why our designers at Emailchef have created several Black Friday email templates . They're all brand new and ready to be customized and sent to your contacts in just a few clicks.
Come and try it now! You will find all Black Friday templates (and others) in the template gallery of your Emailchef account.
The Gateway to Christmas Sales
Black Friday and Cyber Monday are more than just sales days. In fact, people often use them to save on holiday shopping . A little early planning can reap big rewards – for both buyers and sellers.
Start communicating with potential customers by sending a newsletter with “hot” offers. You can then guide your buyer directly towards the purchase.
The unique design of these emails means they can be clearly distinguished from the messages you usually send . And you can also send more than one during the run-up to Black Friday. As we'll see, different emails can feature different products or different calls to action.
An Example of a Black Friday Email Strategy
Whether you offer services or physical products, your goal is to create strong expectations for Black Friday — and, if your market covers technology, for Cyber Monday, too.
A good idea is to guide your audience through a series of emails that build anticipation while highlighting time-bound promotions .
1 – Commitment Email
Send the first message two weeks before Black Friday. Showcase your most attractive products and offer a countdown in days, hours, and minutes before the sale begins.
Above all, put your brand on display . The main message is that you are participating in Black Friday. Your store has great deals for your audience. They just need to wait a little longer to get them.
2- Email for Black Friday
Black Friday is going to be the big day. Competition will be intense so you need to draw attention to your brand .
Send an email reminding your audience that your offers will be valid for only a few hours . They must decide whether to take advantage of your offer – now or never .
3- “Sold Out” Emails
If your offer runs out , do not hesitate to inform your customers.
Don't skimp on the details . Show that there is demand. Let your customers know that they need to move quickly, and be clear about what products or services are still on offer, and how long the offer is valid.
Extra Tips
We can never reiterate it enough: personalizing the subject of your emails with a bookmark is vital to improving your opening rates;
Get creative! Just like Christmas and Halloween, these are times when brands need to highlight and enhance their uniqueness. Use an appropriate mix of images, styles, and tone ;
Your goal is to grab readers' attention with one click. Make sure your message is always responsive on all major devices and email clients. Thanks to our experienced developers, this won't be a problem with Emailchef ;
Who clicked on your calls to action? Who purchased your products? All of this valuable information will allow you to take follow-up actions and sell even more. Organize your contacts into segments based on your data analysis ;
Use your social media channels to amplify your message . The images you put in your newsletter will also work on Facebook.